The messaging app favored by Brazilians continues to add new features. new features and functionalities, following a clear goal of becoming a superapp where users can do virtually everything without leaving the app. The latest innovation has Brazilian DNA.That's because Meta announced that Release of PIX key registration within the profile. from the user in WhatsAppLearn more about this new feature below.
PIX supremacy
Launched in 2020, the PIX – an instant payment service created by the Central Bank (BC) – has established itself as the most commonly used form of payment in Brazil; overcoming, for example, cash transactions and eliminating banking tools such as DOCs and TEDs.
It is estimated that More than 75% of the Brazilian population use the tool. And this number is only expected to rise with the forecast of new PIX modalities and variations to be launched soon – for example, the PIX installments and the PIX by proximity.
PIX on WhatsApp
Meta, aware of WhatsApp's popularity in Brazil (application installed on 99% of Brazilian smartphones, according to data from the Panorama Mobile Time/Opinion Box 2024 survey) and the supremacy of PIX, it was resolved to further simplify these transactions in the app.
Instead of the user having to manually enter their PIX key every time to request a payment or charge, now once the key has been registeredall he needs to do is Share your PIX data in just 2 clicks. – a much smoother and frictionless experience.
When registering your PIX key, The user must specify the nature of their key. (whether phone number, email, CPF [Brazilian tax ID], or random key) and define who can see it (whether it's just your contacts, or anyone, for example).
THE native key sharing facilitates business relationships from freelance professionals, small businesses, and general users who may conduct business transactions via WhatsApp conversations.
THE The new feature is being released gradually. for users in the country and should cover the entire national territory by the end of January 2025.
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WhatsApp Payment
Large and medium-sized companies and businesses seeking more professional digital communication.However, they can (and should) make use of a an even more interesting feature for collections and payments – the WhatsApp Payment.
The feature, already available in solutions Matrix Go, offers the option of to provide users with payment tools directly in WhatsApp conversations (payments via PIX, credit card or bank slip) with the added benefit that it is possible track payment status in real time directly on platform Chatbots & AIThat's right, you can manage your receivables directly on the digital customer service and communication platform.
How about revolutionizing your sales and modernizing your billing? Discover WhatsApp Payment! Talk to a Matrix Go Consultant: 0800 604 555
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