You've probably heard of it. Rich Cards associated with Google or even searches on the platform. Rich Cards on Instagram? That's new! Yes. We thus named a new messaging support feature on Instagram Direct which is emerging as yet another graphic option for strategic communication. Understand this new trend and how to start using it below.
Google Rich Cards
Rich Cards (or Enriched Cards, literal translation) is an old Google feature created for to make search results more attractively availableBased on rich snippets It is possible to configure certain results so that they appear in carousels with sliding navigation To the right or to the left.
Google introduced this visual feature in 2017 so that certain companies and businesses could leverage it to create a... Distinctive visualization that stands out with creative images and content..
Google Rich Cards are available for 3 business categories: local restaurants, recipes, and movies.
Rich Cards for Instagram
So what does Instagram have to do with Rich Cards?
Based on this content presentation format using cardswith the possibility of inclusion of images and structuring in a carouselThe new feature has also been named Rich Card.
NowIn addition to the possibility of direct communication between customers and companies via Facebook Messenger and/or Instagram Direct, It is possible to structure messages on business cards..
With a intuitive navigation (sliding right or left), In addition to images, these cards may contain buttons. to redirect to a specific website (or different websites). In fact, a A very attractive feature to further enrich your communication..
How to use Rich Cards?
It's simple! By accessing the Chatbots & AI from the Matrix Gowithin the component Rich Cards in the stream, you will find fields for add text (which will accompany each card), a field for add footer (where it is possible to include an additional description), select an image and specify a redirect link Where the user will be directed when clicking on the card.
It's still possible. Include up to 3 buttons.Accessing Add button, the user will be able to define the text and button type, as well as yours associated link.
Why use Rich Cards on Instagram?
Obviously, just because a new feature is available doesn't mean everyone is obligated to use it. Rich cards, of course, need to make sense for your business and communication style.
They are Excellent for businesses with high aesthetic appeal. and/or that They benefit by highlighting product images as a way to generate desire and encourage action. from the user's perspective. Travel agencies, restaurants, and e-commerce in general are examples of sectors that can certainly benefit greatly from this feature.
More than them, services and other verticals are also able to... Explore Rich Cards to enrich your communication, spark user curiosity, engage, and delight..
Take a test And observe performance metrics (open rate, clicks, conversion rate) and overall customer feedback. Enjoy!
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