LGPD – General Data Protection Law
The website www.matrixgo.ai and systems, such as Chatbots & AI, Voice & Bots, Matrix ONE and MORPHEUS, which together will be referred to as “Matrix Platforms”, are owned, maintained and controlled by MATRIXGO ARTIFICIAL INTELLIGENCE AND SYSTEMS LTDA (“Matrix Go”), registered with the CNPJ under no. 29.061.574/0001-51, with headquarters at Avenida do Contorno, no. 2905, Room 408, Santa Efigênia Neighborhood, Municipality of Belo Horizonte, State of Minas Gerais, CEP-30.110-915.
MatrixGo is a company that aims to connect people and operates in the network engineering and telecommunications segment, working with advanced technical systems and with a team of experts ready to help.
This document aims to provide information on the collection, use, processing and storage of data provided by Users and is in compliance with Law 12,965/2014 (Marco Civil da Internet) and Law No. 13,709/18 (General Data Protection Law).
This document was written and made available on 01/01/2024.
Below are the meanings of technical nomenclatures and terms in the English language:
Cookies: Small text files stored on the user's computer and can be retrieved by the website that sent them during browsing. They are primarily used to identify and store information about visitors.
Cryptography: A set of principles and techniques for encrypting writing, making it unintelligible to those who do not have access to the agreed conventions.
In charge: Person appointed by the controller and operator to act as a communication channel between the controller, data subjects and the National Data Protection Authority (ANPD).
IP (or Internet Protocol): Unique identification for each computer connected to a network.
USER PRIVACY AND THIRD-PARTY DATA OPERATORS
DATA COLLECTION
PROCESSING OF PERSONAL DATA
Type of Personal Data
Legal basis
Purpose
Name
Necessary for the execution of a contract or preliminary procedures related to a contract to which the data subject is a party, at the request of the data subject (Art. 7, V, Law No. 13,709/2018).
Used for identification, communication, billing, sending letters and for future issuance of invoices, if you become a User contracting systems or services.3
CPF
Necessary for the execution of a contract or preliminary procedures related to a contract to which the data subject is a party, at the request of the data subject (Art. 7, V, Law No. 13,709/2018).
Identification and future issuance of Invoices, if you become a User contracting systems or services.
Cell Phone and WhatsApp
a) Necessary for the execution of a contract or preliminary procedures related to a contract to which the data subject is a party, at the request of the data subject (Art. 7, V, Law No. 13,709/2018). b) Necessary to meet the legitimate interests of the controller or third party (Art. 7, IX, Law No. 13,709/2018).
a) Used for communication and billing.b) Used for sending gifts and advertising materials.
a) Necessary for the execution of a contract or preliminary procedures related to a contract to which the data subject is a party, at the request of the data subject (Art. 7, V, Law No. 13,709/2018). b) Necessary to meet the legitimate interests of the controller or third party (Art. 7, IX, Law No. 13,709/2018).
a) Used for logging into platforms, communication and billing. b) Used to send gifts and advertising materials.
Location
Necessary to meet the legitimate interests of the controller or third party (Art. 7, IX, Law No. 13,709/2018).
Used to send promotions and to develop features in tools.
Online chat conversations
Necessary to meet the legitimate interests of the controller or third party (Art. 7, IX, Law No. 13,709/2018).
For management and quality of service and future audits.
IP (Internet Protocol), Location, Referral Source, Browser Type, Length of Visit, Pages Visited
Compliance with a legal or regulatory obligation by the controller (Art. 7, II, Law No. 13,709/2018).
Compliance with article 15 of Law No. 12,965/2014, which imposes the duty of Matrix Platforms to maintain their respective records of access to internet applications, confidentially, in a controlled and secure environment, for a period of 6 (six) months.
SHARING USER DATA
CANCELLATION OF MATRIX PLATFORMS, ACCESS ACCOUNTS AND DATA DELETION
RIGHTS OF THE PERSONAL DATA SUBJECT
SECURITY
CHANGES TO PRIVACY POLICY
MANAGER AND GENERAL PROVISIONS
CONTACT
In addition to being concerned about preserving your privacy, MatrixGo values the transparency of its activities, always seeking to make it clear to you, the user, how the Platform operates.
Therefore, by accepting MatrixGo's Terms of Use and Privacy Policy, you must be aware of and agree to our Cookies and Automatic Data Collection Tools Policy, which aims to clarify how such tools work, their purpose, and how to activate and deactivate them.
Therefore, we strongly recommend that you carefully read the Cookie Policy and Automatic Data Collection Tools before registering or even browsing the MatrixGo websites and platform.
Finally, we emphasize that although it is the User's option to allow or not the use of Cookies and other data collection tools, the User's refusal to use Cookies and automatic data collection tools will make it impossible for MatrixGo to provide services in a full and appropriate manner.
WHAT ARE COOKIES AND DATA COLLECTION TOOLS?
Before delving into the merits of why and for what we use Cookies and other similar technologies, we think it's important to clarify what these tools are.
In short, Cookies are a small data file (usually encrypted text files) that websites ask users' browsers to store, whether on their computers or mobile devices (cell phones, tablets, etc.).
The main purpose of Cookies is to allow the user's browser to "remember" their actions and/or preferences over time, making it possible for websites that apply Cookies to provide faster, more efficient and customized services to users, eliminating the need to repeatedly enter the same information.
Thus, Cookies are used, among other purposes, to identify Users, store and remember the User's personalized preferences, help Users complete tasks without having to re-enter information when browsing from one website to another or when visiting the platform again,
Other data collection tools, similar to Cookies, are also used by the MATRIX platform, analytical and tracking Cookies aiming to collect user data and their behavior, to enable the platform to function.
We emphasize, however, that we do not collect information and data from Users that are not necessary to allow the full and adequate functioning of the platform and the provision of the services explained in the Terms of Use.
Furthermore, the processing and use of information and data collected from Users must always comply with the platform's Privacy Policy, therefore, it is essential that the User carefully reads all platform policies.
It is worth remembering that, although most browsers accept Cookies, Users can always configure their browser to deny the application of Cookies, allowing them to be deleted whenever they want.
WHAT TYPE OF COOKIES DO WE USE?
Basically, there are two groups of Cookies that can be used:
PERMANENT COOKIES: These are cookies stored in the browser on your devices (PC, mobile, and tablet) and are used whenever you revisit one of our websites. They are generally used to direct browsing to the user's interests, allowing us to provide a more personalized service.
SESSION COOKIES: These are temporary cookies that remain in your browser's cookie file until you leave the website. The information obtained by these cookies is used to analyze
web traffic patterns, allowing us to identify problems and provide a better browsing experience.
CATEGORIES OF COOKIES
PREFERENCES: This cookie category allows the MATRIX platform to remember information that changes how the website behaves or is displayed, such as the user's preferred language or region. The main purpose of this type of cookie is to improve the user experience when using the platform.
SECURITY: Cookie category used to verify the user's identity, seeking to prevent fraudulent use of login credentials and protect user data from unauthorized third parties.
ANALYTICAL: This cookie category allows website and application owners to understand and analyze how visitors use and interact with their websites, products, and services by collecting information and usage statistics for website reports. This does not require personally identifying users.
TRACKING: Cookie category that, by storing files on the devices of visitors to our users' websites, records clicks on links, advertisements and commercial transactions, such as sales and leads.
It should be noted that the sole purpose of tracking cookies applied by the platform is to identify a transaction made by an affiliate through their affiliate link, thus allowing you to earn commissions for the completed transaction. Therefore, these cookies do not collect personally identifiable information from visitors, but only when and on which device a click on a given affiliate link occurred, and this information is recorded.
In this regard, it is emphasized that it is the obligation of MATRIX platform producers and affiliates, when generating and using the affiliate link containing tracking Cookies, to obtain the free, express, and unquestionable consent of their users and visitors to the websites and other environments where the affiliate links are shared and/or made available. Furthermore, Users (producers and affiliates) are fully responsible for complying with applicable laws and regulations regarding the protection of personal data, in particular the European Union's General Data Protection Regulation (GDPR), assuming the obligation to obtain the express and unequivocal consent of their users/customers regarding the collection, storage, processing, and processing of personal data, in accordance with applicable legislation. Therefore, MatrixGo will not be held liable for any failure by its Users to comply with such rules, reserving the right to suspend and/or cancel the contract with Users who are not in compliance with the applicable data protection legislation, as well as retain the balance of amounts receivable from such Users as partial compensation for damages experienced, or delivered to injured third parties, by court order.
ADVERTISING: Cookie category used to adapt advertising to the profile of the impacted User, improving their experience and seeking to provide greater effectiveness for advertisers.
PROCESSES: Cookie category used to improve the platform's functionality, ensuring that users find the services and information they expect.
GENERAL COOKIE FRAMEWORK
TYPE OF COOKIES
WHY WE USE THIS COOKIE
WHO WE SHARE WITH AND WHY
HOW LONG DO WE STORE
Google Analytics:
To extract information about the use of the platform through Google Analytics
Yes (Google)
Eternal
Facebook Pixel:
To extract information about the behavior and origin of Users who access the platform through Facebook
Yes (Facebook)
Eternal
HOW TO MANAGE COOKIES IN YOUR BROWSER
All browsers (such as Google Chrome, Internet Explorer, Firefox, etc.) allow users to accept, reject, or delete cookies when visiting/accessing a website, specifically by selecting the appropriate settings in their browser. Cookies can be configured in your browser's "options" or "preferences" menu.
Removing or rejecting cookies from your browser does not necessarily affect third-party Flash cookies used in conjunction with our services. To delete or disable Flash cookies, visit http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html for more information.
We emphasize, however, that by partially or totally disabling Cookies, the MATRIX platform will be unable to provide the services offered through the platform, or may result in the improper functioning of its website.
WHERE TO FIND MORE INFORMATION?
If you are interested in obtaining further clarification and information about Cookies, how to manage, delete and even how to view which Cookies have been configured on your device, visit www.allaboutcookies.org and www.youronlinechoices.eu.
CHANGES TO THIS COOKIE POLICY
MatrixGo reserves the right to, at any time, change this Cookie Policy in accordance with legislation and update its content in accordance with the needs of technological improvements or its functionalities.
When there is a change to the Cookie Policy, MatrixGo will notify its users by email or in a prominent area of the platform and will request that they express their agreement with the amended Privacy Policy.
If you continue to use the tools offered by MatrixGo after the communication of the change to the Cookie Policy, this will mean and be considered as your unequivocal consent and irrevocable and irreversible acceptance of all the terms and conditions contained in the changed Policy.