You certainly know what an SMS message is! This text format was first sent in 1992 – at the dawn of the technological revolution. As for the acronym RCS – you probably still don't know what it stands for. Translating to Advanced Communication Services (Rich Communication Service), RCS is considered the evolution of traditional SMS messages. And although in Brazil, these communication services are somewhat overshadowed by WhatsApp, they are still considered one of the main conversation channels, with billions of people around the world exchanging messages non-stop. Understand then, what are RCS messages, how they differ from SMS and the advantages of applying them to your business – below.
RCS Messages
According to Google (2022), people have 35% more likely to read RCS messages than emails and 74% more chance to interact with brands that use RCS.
But after all, what are RCS messages?
RCS is a messaging protocol for Google/Android users (with chat features similar to Apple's iMessage). With it, conversations may include multimedia (web browser, maps and images) and occur between companies and users' native inboxes.
Created in 2006, RCS came as a attempt to improve SMS by including features within new modern needs: including the sending images and videos, and greater security. The idea behind RCS (as well as superapps) is that it can “replace” the use of other applications; given its dynamism, the user does not need to leave the message box to activate new uses (check balance, place orders, etc.).
RCS and Apple?
Apple currently does not support RCS. on their devices. The company adopts the iMessage, which technically resembles the Advanced Communication Service in terms of main functionalities.
But pressured by the European Union, Apple has announced that it plans to adopt RCS as another option for its users from the 2nd half of 2024In practice, Apple users will be able to decide whether to stick with iMessage or RCS (or both).
RCS Advantages and Features
It is now clear that RCS is a evolution of the traditional SMS messaging model (or even the MMS model). While the latter allows multimedia attachments, RCS is much more complete in terms of experience – provides a more interactive and engaging experience between users.
But in short: what makes RCS different from the others?
Security: Fully verified sender IDs mean users always know exactly who they're talking to. And more secure messaging builds trust and boosts engagement.
More Text Limit: While SMS messages are limited to 160 characters, RCS allows you to send 250,000 characters at once. Quite a leap!
Sending Images and Videos: It's a fact that images and videos connect and engage many times better than text; and RCS allows you to send them in high definition – photos, videos, GIFs, dynamic carousels, etc.
Larger Files: Upload files up to 10MB in size.
Connectivity between Applications: A major differentiator for RCS is that its messages open in browsers, maps, and other applications.
Group Chats: You can securely connect with friends, family, and coworkers in group messaging without having to use other apps.
RCS and my Business
Very well. But What does RCS have to do with my business?
Your company certainly already uses strategic communication via WhatsApp (Brazilians' favorite messaging app), email, and/or other social networks. But be aware that Text messages are also powerful means of communication – with a strong sense of authority and efficiency.
And if you are going to explore this channel, nothing more natural than joining the RCS that allow create more engaging, interactive and dynamic content.
Not just to sell (in promotions and offers), but for a infinity of functions and objectives: Real-time updates, security authentications, transactional messages, account alerts, personalized recommendations, and more!
How to get started with RCS? Know that the Matrix Go added this messaging protocol to its platform Chatbots & AI, that is, he is also included along with more than 20 other channels in our omnichannel digital communication systemTo understand how to configure and send such messages, speak to one of our Consultants: 0800 604 5555
Here's to new, ever more engaging experiences and interactions, now with RCS!
READ ALSO: “Strategic Use of Messages in Digital Service”
READ ALSO: “Benefits of WhatsApp Business: Sales and Payments in a Single Environment”
