Generative Artificial Intelligence is no longer a future promise, it is already deeply integrated into the operations of the largest companies of the world. While many businesses are still evaluating “when” or “if” they should invest in AI automation, giants like Goal, OpenAI and until the WhatsApp are moving forward with solutions concrete and increasingly sophisticated.
What these initiatives show is that the artificial intelligence is no longer a distant promise, it is being applied in a way concrete to solve real problems, optimize operations and create new possibilities for growth within companies.
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🚀 Meta Superintelligence Labs: AI as a strategic priority
THE Meta, for example, announced the creation of Meta Superintelligence Labs, a new division dedicated exclusively to AI with increasingly greater capabilities advanced.
The initiative brought together the main teams of IA of the company in a single laboratory with total focus on accelerating the development of intelligent systems. According to Mark Zuckerberg, CEO of Meta, “the pace of AI is so fast that superintelligence will be a turning point for the humanity”.
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📱 WhatsApp and AI: summarizing messages intelligently
Meanwhile, the WhatsApp — also belonging to Goal — started testing a resource AI that summarizes unread messages. The idea is simple but powerful: allowing users to see the main points of a long conversation without having to open each message.
Additionally, the resource may suggest context-based auto-responses, reinforcing the role of AI as a true personal assistant — all with a focus on privacy, since the processing takes place directly on the cell phone.
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🤖 OpenAI and the birth of ChatGPT agents
In the same period, the OpenAI took a giant step by launching the ChatGPT Agent. The new function transforms the ChatGPT in a full agent, capable of searching the web, clicking on websites, filling out forms, generating presentations and even executing code.
More than just answering questions, ChatGPT now acts: it navigates, compares, summarizes and delivers ready-made results, while prompts user for permission before performing sensitive actions. It's a profound shift — one that takes the conversation model to a new level. assisted autonomy, closer to a digital collaborator than a simple tool.
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📚 Study Together: AI that teaches with questions, not canned answers
Another example of this new era is the “Study Together”, also being tested on ChatGPT.
With it, AI not only delivers ready-made answers, but also teaches based on guided questions, reasoning correction, and critical thinking support.
Thus, the proposal is clear: transform the ChatGPT into a true study and learning partner, capable of solving problems, training teams, and even teaching new languages — all with autonomy, adaptation to the user's context, and a focus on continuous learning.
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💡 What does all this mean for the market?
The advancement of these resources shows that AI is no longer a “technological novelty” and has become part of strategic infrastructure of large companies.
We are talking about artificial intelligencel who works in customer support, process automation, data analysis, content creation, assisted learning and much more.
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🧠 Morpheus: The New Matrix Go Era of AI Agents
Here at Matrix Go, we are aligned with this new phase of AI. The Morpheus, our intelligent virtual assistant, is a practical example of the application of this technology in customer service and commercial automation.
With Morpheus, any company can have a agent trained to act autonomously and specialized in your business, whether responding to customers, extracting data from systems, integrating channels such as WhatsApp and email and/or generating insights for business decisions, all with full control of the operation.
THE Matrix Go provides such solutions for those who wish automate with intelligence, climb with efficiency and innovate safely.
🔎 Want to understand how Morpheus can transform your business?
Talk to our team and request a free demonstration: 0800 604 5555
