What is business automation?
Think about assembling a vehicle or sending messages and emails to your target audience. Years ago, these tasks were performed manually: screw by screw, on a human assembly line, or with individual message sending. That's changed!
Business automation consists of performing manual tasks using software!
We live in era of digital transformation with the strong influence and impact of new technologies on practically everything that involves our lives. Who would have thought that one day we would talk to virtual assistants, share likes on social media, or make purchases online?! In this context, we highlight business automation as an important aspect of this revolution – responsible for simplifying and optimizing methods and processes within companies. In this article, we propose a better explanation of impacts and importance of business automation: and how to apply it to your business. Follow!
And what are the benefits of automating these tasks?
Why automate?
Well, it may seem obvious, but the question is valid. What are the benefits of business automation?
Standardization
If there is one field in which machines and artificial intelligence itself stand out in contrast to human strength, it is in standardized delivery of results. Once programmed, these software delivers definitely equal, standardized and expected results.
No surprises here! And that's precisely why many companies have grown considerably in recent times: consistency of results achieved through standardized deliveries and mechanisms.
Fewer errors
And if there is standardization in these tasks, naturally there is a reduction in the occurrence of errors. Automation systems are programmed to perform manual and repetitive activities thus reducing human errorFewer errors equal more efficient delivery.
Of course even software is susceptible to failures (often human); but these are inevitably smaller when compared to manual activities.
READ ALSO: “Chatbot Errors: Discover the 3 Main Flaws”
Increased productivity
As we said, fewer failures, more results – there is an increase in productivity. At the same time, freed from manual and repetitive activities, your employees can invest more time in strategic and managerial demands, which only optimize processes even further.
Lower costs
Inevitably automation reduces operating costs. For example: meeting a high demand of users manually would require massive investment in personnel, structure, and technology; the same results can be achieved with smaller investments in good customer service software, like the Matrix OMINI or Matrix TALK.
Yes, automation guarantees more results for a lower price!
What to automate?
But where or what should I automate in my company?
There is no magic formula or pattern to follow. Each business must evaluate which areas of activity could benefit from standardization., high productivity and cost reductionIn general, strategic areas or sectors involving high complexity and specificity do not offer great opportunities for automation, whereas manual tasks and operational sectors can be immediately automated.
Customer service
Key sector of several companies, customer service is a safe bet when it comes to automation. Service automation allows respond more quickly and effectively, ensuring a superior user experience.
Chatbots and Voicebots They are artificial intelligence mechanisms that can respond in an automated way, simulating conversations, interacting and solving demands (in general, the simplest and most operational ones).
Evidently, completely automating your service is almost impossibleMore complex demands or specific service requirements still require a human attendant to resolve them.
READ ALSO: “Indicators for Chatbots: Which are the most important?”
Contract management
An Achilles' heel for some companies, especially those dealing with a high demand for closing and signing contracts, is that contract management can be automated.
The process of creating, sending, closing, signing and checking contracts can be automated in order to streamline and organize the lives of businesspeople and employees.
Marketing automation
Marketing sectors and departments have long been benefit from automation to manage contacts and outreach to a large customer and/or lead base.
CRMs (Customer Relationship Management) sophisticated marketing funnels based on the product lifecycle or user decision stage, automatic sending of messages and email marketing – these are just some of the features that make life easier for these professionals, and ensure greater assertiveness and efficiency in processes.
Step by step: How to automate?
1 – Analyze your company
First step: analyze your company, its areas and the processes undertaken in each department. Investigate which of these processes would benefit from automationThere's no point in trying to automate something that already works very well manually: your after-sales support, for example, is highly personalized and strategic and has been delivering good results. Why try to automate that? Focus on what can be improved and optimized!
2 – Determine your priorities
Have you identified areas and processes that could benefit from automation? Time to set a priority or two!
Don't try to automate everything at once – high chances of it going wrong. Defines which areas are most urgent to automation and/or which will be easier to introduce new technologies.
3 – Choose the tools
The time has come to define what are the best tools/software for business automation. Research, compare, and evaluate the features each software promises, its complexity, and its adaptability to your workflow.
Whenever possible opt for platforms and companies that are already established in the market and with extensive experience in automation and even artificial intelligence. Brazilian Matrix, for example, specializes in AI and digital communication – with years of experience creating and managing chatbots and robotic process automation platforms.
4 – Define your support
Who will monitor and manage this automation/software? It is necessary to define a person or team responsible for implementing the technology, monitoring, updates and possible corrections..
Platforms from specialized companies, for example, already have integrated support. Even so, designate someone within your company to manage this integration.
5 – Optimize
No need to settle! Drive improvements based on data and reports from this software is the path to consistently high productivity. Always strive to improve your processes!
Meet Matrix do Brasil: the best solution in business automation
You already understand the importance and know how to automate! How about counting Matrix do Brasil as a partner in your business? We are leaders in artificial intelligence and robotic process automation!
We offer the best solutions to automate your cross-platform communication, via WhatsApp and/or phone calls. We develop customized chatbots and virtual assistants!
Transform your business with our platforms! Talk to a Matrix Consultant: 0800 604 5555
