The announcement of the Apple on the integration of Large Language Models (LLMs) to the Crab signals a turning point for technology Virtual Assistants. With this move, the company joins a global movement that is redesigning the way humans interact with machines, and this has direct implications for the corporate world.
If before the digital assistants were limited to simple commands and pre-programmed responses, we have now entered an era of natural, proactive and contextualized interactions. And the impact of this on customer service can be gigantic.
What Apple is doing
During the Apple's latest event, the company announced that the Crab will operate based on LLMs (Large Language Models), allowing the assistant access tools as the ChatGPT, from the OpenAI, and the Claude, from the Anthropic. Therefore, the change aims to make Siri smarter, capable of understand complex contexts, respond in a more human way and even initiate actions proactively.
However, It's not just about making Siri "smarter". In practice, the intention is that he acts as a true digital co-pilot, offering contextualized suggestions, understanding the intention behind the questions and continuously monitoring conversations, without losing the thread.
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A global (and irreversible) trend
Apple is not alone in this movement. Google, Goal, Microsoft and until the xAI, by Elon Musk, are competing for prominence in the race for the best LLMs. Each of these companies has already launched or is testing AI assistants with unprecedented capabilities, such as memory from previous conversations, understanding of multiple languages and ability to interpret emotions and tones of voice.
We are facing a new generation of conversational assistants, capable of performing tasks based on interactions natural, without the user needing to adapt their language or navigate complex menus.
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Direct impact on customer service in companies
For the corporate market, that artificial intelligence revolution raise one crucial point: you customers are changing. Now, the expectation is for fluid dialogues, with helpful, quick, and empathetic responses.
Consequently, this transformation directly impacts the sectors of customer service, sales and support. Companies that maintain cold, impersonal and distant experiences tend to lose space for those who adopt more intelligent, human and adaptive solutions.
Like this, the service stops being just an operation and becomes a strategic differential, capable of generate more conversions, increase customer retention and strengthen the perception of brand value.
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The challenge of personalization
Despite the power of public LLMs, there is a critical limitation: they are generics. These models were not trained with your company's data, therefore they do not know their internal processes, do not understand the technical vocabulary and do not follow the specific rules of your business.
That's why, for AI assistants to really make a difference, it is necessary to ensure:
- Training and curation with real company data, ensuring accuracy and relevance in responses;
- Integration with internal systems, as CRM, ERP and helpdesk, to automate flows and consolidate information;
- Adapting to the tone of voice and organizational culture, ensuring coherence and authenticity in interactions.
So, this personalization layer is what separates an AI that just impresses of one that truly transforms and revolutionizes corporate interactions.
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Morpheus: an assistant that understands your business
It was based on in this new scenario of corporate artificial intelligence that the Matrix Go developed Morpheus, one business virtual assistant created with the The most advanced LLMs on the market.
The big difference is that it is trained specifically to work in your business, considering your data, processes and objectives.
With personalized training, the Morpheus is able to:
- Perform automatic services with fluid and natural language, ensuring a more human experience;
- Sell products and services in a personalized way, increasing engagement and conversions;
- Provide support like a true expert, aligned with your team’s culture and practices;
- Continuously learn from internal data, respecting standards, policies and corporate governance.
Furthermore, the Morpheus could it be easily integrated to channels such as WhatsApp, website, intranet and internal chat, expanding its presence and connecting the entire service journey in a single ecosystem.
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The era of smart assistants has begun
We are witnessing a silent but powerful revolution, which is forever transforming the way humans interact with technology.
THE Morpheus, virtual assistant of Matrix Go, is a reflection of this new time, because it represents a conversational AI able to service, sell and support in a manner fluid, contextual and effective.
If your company wants to go further, adopting an intelligent, fluent and personalized virtual assistant, then talk to Matrix Go and Meet Morpheus.
Thus, it will be possible reduce costs, improve service and transform your operation with true artificial intelligence.
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