Alexa: What are the new features of Alexa+, and what do these changes signal to the market?
If in doubt about the Alexa+We explain everything here in our article. A Amazon announced this week (February 26, 2025) a an enhanced version of your famous virtual assistantAlexa. And the big news is that she will now be... powered by generative Artificial Intelligence, which should further expand its comprehension and interaction skills.
For those who understand generative AI, the impact of the change becomes quite easy to grasp. Generative Artificial Intelligence, typical of, for example, Chat GPT, Gemini or Deepseek, is the AI model which is capable of, through the cross-referencing of numerous databases and learning patterns, Create new content, such as text, images, music, videos, etc..
Applied, therefore, in the role of assistant, Generative AI is able to engage in conversations much better, summarize complex topics, and surprise users..
Advanced interactions
THE Generative AI applied to Alexa+ will enable a colossal advance in natural language understanding. Even though Amazon's virtual assistant today is already quite impressive in its understanding of user guidance, the Alexa+ will be able to interpret incomplete sentences, colloquial expressions, and even discuss complex topics. with greater precision.
The assistant also promises To play a more active role in interactions, taking the initiative to assist users. For example, if the assistant detects heavy traffic on a user's way to an appointment, it might suggest leaving earlier. Product suggestions with a high degree of accuracy. They also promise to happen more frequently.
THE Alexa+ will allow users to share documents, photos, and emails with it so that it can remember, summarize, or perform actions on the information sent.A function very similar to the data mining and artificial intelligence engine curation process that several companies already employ.
+ Autonomy and Integrations
THE Amazon has expanded Alexa's ability to connect to services and devices.Popular streaming platforms (Amazon Music, Spotify, Apple Music, iHeartRadio) were included; as well as some apps like OpenTable and Vagaro that promise to make restaurant and hotel reservations easier.
Integrations with shopping and delivery services (such as Amazon Fresh, Whole Foods, GrubHub, Uber Eats) empower the assistant to assist with orders.
It should also be noted that the Alexa+ gains autonomy and the ability to browse the web autonomously.She will be able to. to conduct searches and schedule services independently, without the need for supervision. For example, if the assistant identifies the need for a technician to service a connected appliance, she can search for service providers in the area, check availability, and schedule an appointment on her own.
+ Customization and Security
The new version of the virtual assistant may to be personalized according to the user's tastes, so that it learns their individual preferences, such as musical tastes, eating habits, and important dates.All of this will fuel generative AI, which will be able to offer an even more dynamic and intuitive user experience.
The simple addition of generative AI and guaranteed autonomy to a virtual assistant may raise concerns, but... Amazon ensures your security by maintaining operations on its own AWS infrastructure., protecting against unauthorized access. Users can still manage all interactions and security settings.
Price and Launch
THE Alexa+ will be offered for free. to Amazon Prime subscribers. Other users they can access it by U$ subscription 19.99 monthly. The The launch will take place first in the United States., with an early access period for owners of Echo Show 8, 10, 15, and 21 devices.
Amazon assures expansion to other users in the coming months and internationally afterward, although There is still no official release date in Brazil.
Generative AI
Interesting to note the expanding the domestic and individual (natural person) use of a resource such as generative AI which has been widely adopted by companies and businesses worldwide.
It is to be expected that more and more People are becoming more comfortable interacting with virtual assistants and exploring the generative potential of this technology.Something that promises It will also help users adapt to interacting with companies that have already adopted this AI model..
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