THE reputation of your account is one of the main factors that determine the performance on WhatsApp Business API. It is directly affected by user experience Final. Complaints, blocks, and negative interactions have a direct impact and can lead to a ban. That's why we've put together some tips to keep your account within the rules and not run the risk of being blocked.
Remember: all the flagging or banning policies and decisions are set by Meta.
Consent and Opt-in
- Send messages only to contacts who have given explicit authorization (opt-in) to receive communications.
- Avoid using purchased lists or not validated.
- Keep updated permissions control received.
Personalization and Relevance
- Use personalized content that make sense to the customer.
- Avoid generic messages or massified without segmentation.
- Always make the purpose clear of the message.
Frequency and Schedules
- Avoid sending high frequency messages for the same contact.
- Respect business hours.
- Adjust the shipping rate according to engagement of the client.
Using HSM Models
- Make sure that the content complies with the Meta guidelines.
- Do not reuse the same template to different contexts without adaptation.
Message Examples
Allowed:
- Appointment confirmation:
- “Hello {{name}}, your appointment for {{date}} has been confirmed. Thank you!”
- Delivery notification:
- “Your order {{order_number}} has been shipped and should arrive by {{date}}.”
- Important alerts:
- “Notice: Your payment due on {{date}} has not yet been received.”
Forbidden or Sensitive:
- Promotions without explicit opt-in:
- “Buy now with 50% discount! Click here!”
- Sensationalist language:
- “Unmissable offer! Last chance, don't miss out!”
- Spam or invasive content:
- “You have won a prize, click the link!”
- Threatening or misleading language.
Recommended Best Practices
Practices
- Ask for feedback on messages.
- Segment audience by interest.
- Test models on small lists.
- Monitor reading rate, responses, etc.
Benefits
- Adjust the content according to the audience.
- Avoid irrelevant messages.
- Minimizes impact in case of rejection.
- Monitor account and model health.
Possible Reasons for Flagging or Banning
- Sending messages to users without valid consent.
- High rate of blocking or reporting by recipients.
- Repetitive use of generic or irrelevant messages.
- Ignore flagging notifications without adjusting practices.
- Excessive mass mailing without control.
- Messages that violate Meta's business policies or guidelines.
What to do if your number is flagged
- Temporarily reduce shipping volume.
- Reevaluate lists and ensure real opt-in.
- Adjust content of poorly performing messages.
- Change the time or format of approach.
About the Number Ban
- Banishment is a direct action of the Goal based on automatic and manual assessments.
- THE Matrix Go has no control or influence over this decision.
- THE ban reversal is not guaranteed and depends exclusively on the analysis of the Goal.
- If the number is banned, it is essential review all usage practices and communication to prevent recurrences.
Links for Consultation
- Messaging Policy and Application of Target Sanctions:
https://developers.facebook.com/docs/whatsapp/overview/policy-enforcement/violations - WhatsApp Business Guidelines:
https://www.facebook.com/policies_center/commerce - WhatsApp Business Help and Support Center:
https://faq.whatsapp.com
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