It is not today that we observe the efforts of WhatsApp to empower the app with countless features and functionalities that leave users hooked and “trapped” within the app. Following a trend of creating a “superapp”, the idea is that users definitely don't need to leave the app for anything – whether it's making a payment, scheduling an appointment, editing a text – absolutely everything would be possible to do on WhatsApp. Therefore, WhatsApp Flows appears as a significant step in this trajectory. Have you heard of it? Understand what it is and how to use it next.
WhatsApp Flows
THE WhatsApp Flows is a resource created by Meta and made available to companies within WhatsApp Business, as a way of enrich interactions between businesses and users. A portal to interactive experiences in the conversational interface WhatsApp family.
It is possible create a multitude of experiences rich in-app features (from scheduling to registrations) allowing for improved task completions within the app itself – more interaction and fewer dropouts and conversation abandonments.
Interactive Conversations
Following the official announcement of the Meta, three main uses for WhatsApp Flows were made available. Follow along:
Capture of New Registrations
If it is essential to have a strong generation of leads (potential customers) to grow, WhatsApp made this acquisition easier driving growth through functionality registration fields.
It is possible create and make available a registration form internally on WhatsApp with fast and secure data collection.
Use it not only to win new customers, but to generate signups for newsletters, events and promotions; and also to registrations with offers and rewards customized.
Reservations and Scheduling
It just got even easier provide appointments and reservations, now within WhatsApp itself. For the customer, the process is much faster and more dynamic.
For companies, you can customize the booking process and control everything with even more assertiveness.
Ideal for different business segments: medical consultations, technical visits for installation and/or maintenance, table reservations in restaurants, agenda blocking for freelance professionals, among others.
Budgets and Projects
A strong factor in page abandonment and dropout is when a sales process on WhatsApp ends with a link directing users to a website or page with a form to request a quote.
The news is that WhatsApp Flow brings closing closer to the user by providing real-time quotes for services in the most diverse sectors. It is churn reduction and retention guaranteed!
Bank loans, insurance policies, architectural projects and even freelance professional services – everyone can benefit from the novelty.
WhatsApp Flows + Chatbots & AI
And you want to know the best part? Our platform Chatbots & AI already offers this functionality and the creation of Meta flows there it is easy and intuitive.
In Goal > WhatsApp Streams > in the tab Screens, you can now create forms in a simplified way. Simply fill in the predefined fields and continue with the entire assembly process.
You can return to the JSON code construction format whenever you want by clicking Convert to Json.
And more: with the {#WHATS_FLOW} variable, it is possible to integrate the data provided/filled in by the contact into the platform's Flow, ensuring an even more complete experience.
After creating a Meta Flow in Chatbots & AI, you can also easily insert it into other Platform flows. Simply select the component Message of Flow, the Interactive Message previously registered.
Have you created an HSM message template? You can include your new WhatsApp Flow in a button. Simply select WhatsApp Flow in the option +Add a button.
And finally, your own agents can forward the new Meta Flows while they chat with users. Available in the Interactive Messages Menu, in the Agent Panel (Text Box > Conversation Bubble).
The most important thing, therefore, is to understand that the WhatsApp Flows is another interesting feature to be explored by different companies and businesses.. It allows consolidate services directly into the chat app, generating even more retention and a better interactive experience for users. Everyone wins. Start using Flows now!
Not a Matrix customer yet? Want to automate your customer service and chat professionally via WhatsApp? We can help! Talk to a Consultant here: 0800 604 5555
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