Let's say you're planning a party! A conference for your company, your wedding, or even an external event. Maybe you work in events – so you understand more than ever the... seriousness and professionalism involved in organizing such experiences. When your reputation, budget and image are at risk, it is essential to have strategic and assertive planning! Behold, the Artificial intelligence is also emerging as strong ally in event planningProfessionals and amateurs alike have turned to this technology to mitigate errors and create engaging experiences. Believe it or not: artificial intelligence applied to events It's a trend! Learn about some of the main solutions and areas of activity below.
Generative Artificial Intelligence
Combine the capacity of AI to analyze and interpret an unparalleled amount of data with human curiosity and the right questions when organizing an event – we have a unique tool for planning such experiences.
It is possible to analyze past and/or similar events and arrive at a assertive prediction about participant attendance; manage and discover specifics about stock food/drinks; select the best date occurrence of the event, based on weather forecast and other indicators; build cost/budget spreadsheets in seconds; request the production of invitations and arts of dissemination, among many other features.
Chatbots
Imagine, while organizing a large event, having to respond and/or interact with guests (and suppliers) one by one?!
Count on the automation from Artificial Intelligence applied to customer service (Chatbots and Voicebots) is a great advantage for serve, keep guests engaged, send reminders, deadlines, promotions and after the event still obtain valuable feedback through satisfaction surveys.
All this without having to go through several phone numbers or waste time manually answering each one.
Virtual and Augmented Reality
This is a trump card used in various events. Increasingly, creation of customized virtual environments and/or of virtual interference in reality are present in experiences that attract attention, engage and demonstrate the use of products and services in a creative way.
Together (or not) with one gamification concept, Artificial Intelligence, creates scenarios and personalizes the user experience. Virtual glasses become popular and make the experience increasingly financially feasible.
To the retention and satisfaction rates are very high compared to traditional experiences such as lectures and even videos.
Targeted Marketing
How about targeting the right audience?! Reaching your audience assertively?! Corporate events often face the challenge of filtering potential customers and interested parties from curious people and visitors.
A lot is spent “shooting in all directions”. Artificial intelligence, based on an ideal consumer profile and numerous other variables, can filter and categorize participants in seconds (inclusive in situ) so you can focus your efforts on real opportunities.
Even when drawing up a guest list: AI can determine who is most likely to attend and really make a difference at your event.
Robotics
We've talked about Chatbots and Virtual Reality. But one field that deserves attention is the field of robotics and its applications in events!
Yes, robots still attract attention! The fact that this technology is still quite restrictive (although it is rapidly becoming popular) makes it the presence of these “androids” is a curiosity that usually attracts attention. Whether it's a robot dancing and entertaining guests at a wedding party or even a quadruped robot walking around a trade show or conference.
Even better is when the plasticity and appearance of these robots effectively combines with functionality: how about a robot demonstrating a service, collecting contact information from an interested party and/or even working effectively in an area of activity.
We, from Matrix Go, we are used to develop customer service robots and automate processes for corporate events ours and our clients'. We often develop projects geared toward events.
Now in June 2024 (June 12, 13 and 14), we will be present at the event ABRINT (Brazilian Association of Internet and Telecommunications Providers) in São Paulo/SP with a own stand (28D), the presence of our Experts assisted by 2 robots with customer service Chatbots. Visit us and/or follow the impact of these features at events like this!
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