And so, 2022 has come to an end. A decisive year for several markets. and sectors operating in the "new normal" of the post-pandemic era. In the whirlwind of innovations, promises, optimizations, and new market players, experts in the field are almost unanimous in stating what has the potential to be a huge success next yearWe have listed below. The 10 tech trends to bet on in 2023! Stay tuned and follow each one in sequence.
1. Metaverse
Critics are going crazy, but it is The potential and power of the metaverse in terms of technological innovation is undeniable.According to a Gartner study, more than 40% from large institutions around the world will use a combination of Web3, cloud and augmented reality – a perfect union seen in the metaverse, and an interesting way to increase revenue.
Several Businesses are already starting to operate in the metaverse environment. with a focus on sales, engagement and team building.
Physical barriers, such as the still prohibitive (in terms of price) access to augmented reality glasses, tend to be eased during the period of implementation and consolidation of the technology.
2. 5G Network
After activation of the pure network in Brazil5G has become a reality in all Brazilian state capitals and major cities. Although still face implementation obstacles.Given factors such as the need to install more antennas and the expansion of democracy in a country of continental proportions, the fifth generation of internet is here to stay.
It features high-speed data transmission and new applications. which enable even more complex digital behaviors. 5G promises to further transform how we consume content and browse the internet. And we behaved!
READ ALSO: "5G Internet in Brazil: Learn everything about the new internet model"
3. Superapps
Imagine being able to chat, shop online, check your balance, listen to music, and play games – everything in a single appAccording to Gartner, more than 501.3% of the global population will be active users of so-called superapps. Applications that integrate our entire digital life.
Combining Application, platform, and ecosystem features in a single software.Super apps have already begun to take shape, and the first ones are expected to be operational soon. THE WhatsApp, for example, has stood out integrating services, such as digital payments (WhatsApp Pay) and requesting an Uber within the app itself.
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4. Tokens
Tokens promise to invade the scene in 2023. Replacing the control of physical data assets with digital and secure equivalents., being protected by an encryption key.
Financial transactions, transfers of goods, buying and selling of assets and currencies – the trend is that we will see more and more of this. The presence of the token formalizes these transactions quickly and securely.Tokenization is a reality.
5. Cryptography
Transforming data and messages into codes to prevent them from being deciphered or inadvertently accessed. This is the concept of cryptography. The process uses algorithms to generate cryptographic keys, digital signatures, and verifications. in the interest of privacy and financial transactions.
More and more, Companies invest in cybersecurity.Firewalls, network protection, and preventative behaviors are all geared towards data security; encryption is more than just an essential tool in this process – its application is becoming increasingly sophisticated and is a strong trend in 2023.
6. Privacy solutions
It's impossible to talk about tokens and cryptography without mentioning privacy. The LGPD (General Data Protection Law) It has (and continues to) forced companies to adapt to a Legislation focused on information security.
Natural technological evolution should require updates and additions to these standards Regarding the maintenance of databases by governments and companies, it is interesting to follow these updates, which generally come in a mandatory way (requiring adherence) and with a defined time interval for adaptation.
READ ALSO: Tips for protecting your WhatsApp
7. ESG and Net Zero
Environmental awareness Is it a trend? Yes! But also It becomes a good deal for companies..
Increasingly innovative solutions are expected to emerge in 2023, focusing on... Meeting ESG (Environmental, Social and Governance) and NET Zero (Zero Carbon Emissions) targets.but also focusing on modernization of production and increased energy efficiencyStrong trend for 2023: monitoring the adoption and sustainable innovation of companies from the most varied segments.
8. Artificial intelligence
THE Artificial intelligence (AI) tends to become increasingly adaptable and have diverse applications.Automation with a strong focus on customer service and communication (Chatbots) It is expanded to include production processes and decision-making.
THE machine learning It needs to be seen not as a replacement for human labor, but as a unique potential for new perspectives and solutions for humankind.
READ ALSO: “Understand what Artificial Intelligence is”
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9. Advances in health
The Covid-19 pandemic promoted a forced advance in telemedicine, which, having proven its efficiency, has been growing ever since and promises new developments in 2023. In addition to medical care via online platforms, the drug development through virtual testing It should be highlighted.
THE Artificial intelligence in the field of medical diagnostics.Services, including patient care (and screening), and even surgeries, continue to expand.
10. Smart Cities
Last but not least, the The concept of smart cities should expand. for more municipalities across the country.
Using the technology in a strategic way, its application in the fields of is becoming increasingly common security and monitoring, infrastructure, urban mobility including the creation of sustainable solutions, meeting the needs of increasingly complex and demanding requirements of metropolitan areas that just keep growing.
Pay attention to these key points. 2023 trends and (where applicable) Apply them to your business and/or your life.In order to stay up-to-date, optimize results, and grow!
