THE WhatsApp for Business (WhatsApp Business Platform) has established itself as an essential channel for companies who seek agility, proximity and efficiency in customer relationships.
During the event Meta Conversations, updates were presented that reinforce the role of the application in strategies of service, sales and marketing.
However, it is important to remember that some of these new features are still in the testing phase or being released gradually.
That is, availability may vary because of factors such as country, account type and implementation of Goal.
Check out five promising features below that can transform the experience of companies and consumers in the WhatsApp Business Platform (API).
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1. Audio and video calls on WhatsApp Business API
Among the resources presented is the possibility of carrying out calls directly by WhatsApp Business API, especially for companies large.
This function offers more dynamism in the service and, however, reduces the need for external tools.
It's ideal to situations that require closer contact or visual detailing, such as technical support, consultancy and complex sales.
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2. Blue badge verification for business accounts
Another relevant update is the expansion of the blue verification seal for business profiles.
The functionality helps to strengthen credibility of the company in the digital environment, in addition to increase consumer confidence when starting a conversation. It is then an important step towards safety and authenticity in interactions in the application.
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3. Payments with Pix directly via chat
And Meta also announced improvements to the flow of payment via Pix within WhatsApp.
The proposal is to facilitate the completion of the purchase with automatic value filling, making the process faster and reducing friction in the purchasing journey. So for companies that use WhatsApp as a sales channel, this integration can mean more conversions and less cart abandonment.
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4. Internal WebView browser in WhatsApp itself
THE WhatsApp must incorporate a internal browser, similar to what already exists in Instagram and in the Messenger.
This means that when clicking on a link sent in the chat, the customer will be able to view the content without leaving the application. and keep the focus on the interaction. This experience is more fluid why reduces steps in accessing information, and is ideal for campaigns marketing, landing pages, product catalogs or interactive content. However, keeps the user engaged and within the brand environment.
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5. Integration with Google Business Profile
To the companies will also be able to connect the Google profile directly to WhatsApp.
This integration is strategic why allows people who find your business on Google or not Google Maps be able to start a conversation with just one click and without complications. In short, is a resource designed to improve discovery of mark and optimize the local service and immediate. However, also increases the chances of conversion by facilitating the first contact.
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Boost your results with those who understand WhatsApp for businesses
At Matrix Go, we are official partners of Meta We closely monitor all developments in the WhatsApp ecosystem. Therefore, we can help your company make the most of these updates with technology, automation, and intelligence applied to your business.
Our team is specialized in chatbots, voicebots, AI assistants, automated service and conversational marketing solutions that connect directly to the WhatsApp Business Platform.
📞 Talk to Matrix Go: 0800 604 5555
🔗 Access: www.matrixgo.ai
