Recently, the WhatsApp announced the launch of Channels, a new feature that allows users to receive important updates from people and organizations directly in the app.The goal is to enable users to receive updates about organizations, sports teams, artists, influencers, and others, directly on WhatsApp. This update represents a significant advancement in user experience, allowing individuals and organizations to share information directly and effectively with their followers, all within a secure and private environment..
READ ALSO: “ChatGPT Integration: Understand the Copilot function”
READ ALSO: “10 Tips to sell more through WhatsApp”
What are WhatsApp Channels?
Channels are a simple, reliable, and private way to stay informed about topics of interest without having to share your phone number or profile picture. Functioning as a tool for... One-way transmission allows administrators to send text, photos, videos, stickers, and polls to followers..
Users can choose which channels they want to follow, using a A searchable directory that includes categories such as: hobbies, sports teams, updates from local authorities, and much more. Furthermore, users can access a channel through invitation links sent in conversations and emails or posted online.
Furthermore, the Channels are available in a new tab called Updates, separate from conversations with family, friends, and communities. In this tab, users can also find Status, which allows them to share everyday moments with their contacts. Just like messages, channel updates don't need to be displayed forever. WhatsApp will only store the channel history on its servers for up to 30 days and will include ways to make updates disappear even faster from followers' devices. Administrators will also have the option to block screenshots and forwards in the channel.
WhatsApp emphasized that the exchange of private messages between friends, family, and communities will continue to be the app's main function and will always be its top priority. The creation of these channels is a major step that WhatsApp is taking and a request that its users have been making for years.WhatsApp believes now is the ideal time to launch a simple, reliable, and private broadcast tool, and hopes its users will enjoy using it in the coming months and years.
Preserving Privacy
The creation of the Channels focuses on offering the streaming service with the highest level of privacy. Therefore, Administrators and followers will not have their personal information revealed to each other.Furthermore, administrators will be able to decide who can follow the channel and whether or not they want it to be discoverable in the directory. Since the goal of Channels is to reach a broad audience, they are not protected with end-to-end encryption by default. However, WhatsApp has said it is considering this option for specific cases in the future.
How do I create a channel?
Initially, the feature was enabled for select businesses, but now any user can create their own channel. See how easy it is:
- On iPhone, at the bottom of the app, tap “Updates”. On Android, this option is at the top of the app;
- In “Channels”, tap the “+” button and then “Create channel”;
- Read the instructions on how the feature works and tap “Accept and continue” (Android) or “Continue” (iPhone);
- Enter the channel name and description. Then, click "Create channel".
It's that simple! This is an exciting opportunity to share your passions, knowledge, and important information with a wide audience. Remember that these Channels are public, meaning any WhatsApp user can find your Channel and view your message history for the last 30 days.
WhatsApp also stated that this is a way to support administrators, enabling them to... Create a business related to the channel, using its expanding payment services, and promote certain channels in the directory to help increase reach..
Channels represent an exciting evolution in WhatsApp, maintaining the company's ongoing commitment to privacy and security, while providing a new way to communicate and stay up-to-date.
Matrix Channel Brazil
Matrix Brasil, aware of the importance of maintaining transparent and accessible communication with employees and the general public, has already enthusiastically adopted this new feature. The company plans to share updates and news through its WhatsApp channel, ensuring that its followers remain well-informed about what is happening.
To follow our channel and receive our updates directly on WhatsApp, simply click on... Matrix Brazil Channel. We will share our link on our social media so that anyone interested can join us.
Stay tuned for our updates and keep connected with us through our WhatsApp channel. Don't miss the opportunity to stay informed about everything happening at Matrix Brazil! Join us now to always be up-to-date with our news.
READ ALSO: “Bring customers from Instagram to WhatsApp: tips and benefits”
