THE Goal announced a few weeks ago that it will be making some changes to The WhatsApp Business Platform API uses a pricing model based on customer service conversations. The new pricing model for WhatsApp API includes two fees: one per session and one per conversation.
Types of billing
If you are developing for yourself or your organization, not on behalf of a client, you will be able to add a credit card to your WhatsApp Business account. Credit card payment is available if you are in one of the supported countries.
If you are a WhatsApp Business solution provider, you may be able to apply for a line of credit for your WhatsApp Business account.
If your company doesn't have a payment method and exceeds one thousand messages per month, you will not be able to send or receive messages.
If you have a business solution provider (BSP), you should contact them directly to coordinate payment.
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How will the payment be made?
A conversation begins when the first business message is delivered and ends 24 hours later. The first message can be sent by the business (business-initiated) or be a reply to a user message. With the conversation-based pricing model, WhatsApp Business Platform conversations fall into two categories, with different billing types:
Initiated by the user: A conversation that is initiated in response to a user message. Whenever a company responds to a user during the 24-hour customer service window, that message will be associated with a user-initiated conversation. Companies can send messages in any format during this 24-hour window.
Initiated by the company: A conversation initiated by a company, which sends a message to a user outside of the 24-hour customer service window. Messages that start a company-initiated conversation need a message template.
Prices for conversations initiated by businesses and those initiated by users vary depending on the market (country or region). Call charges are based on the recipient's country code.You can view pricing details on the conversation-based pricing card, along with examples of conversation flows and related charges.
All conversations are measured in fixed 24-hour sessions.Except for conversations with a free entry point. The conversation begins when the company's first message is delivered, either on its own initiative or as a response to the customer. The company and users can exchange as many messages as they want. (including template messages) during a 24-hour session without incurring additional charges. There will be a single charge for each session.
Call charges are based on the user's country code. In this case, the user is the customer with whom the company is communicating. The rates of conversations initiated by businesses and by users vary depending on the country or region.
Other types of conversations
Free conversations – The first 1,000 conversations each month are free. This way, you can create experiences that customers will love before paying for them. Each WhatsApp Business (WABA) account will receive 1,000 free conversations per month that can be initiated by the business or the user. This benefit is provided at the WABA level. Therefore, even if the account has multiple numbers attached, the limit of free conversations will still be 1,000. The limit of free conversations is reset each month according to the time zone associated with the WABA.
Conversations with free entry points Conversations are free when a user contacts the business using a call-to-action button in click-to-WhatsApp ads or a Facebook Page on Android or iOS devices. Conversations with a free entry point last 72 hours and can only be initiated by users. We will charge for subsequent conversations between the business and the same user that were not initiated from a free entry point. For click-to-WhatsApp ads, standard pricing applies. The conversation itself is free, but the ad is charged.
Conversation window – 24h to 72h
The window through which a company can send messages to users and be The one-time charge will increase from 24 to 72 hours.However, this only applies to Service or Customer Support Messages and when the customer contacts the company through a click-through ad on Instagram or Facebook. The extension of this window has been in effect since the beginning of March 2023.
The 4 new message types
WhatsApp is changing the way it charges for conversations between customers and businesses. Until now, its pricing models have been based on who sends the first message: the customer or the business. Now, starting June 1, 2023, the price will vary according to the type of message.
Message types
Marketing Messages – Conversations initiated by the company for sales purposes, and announcements of offers and new products.
Useful Messages – Conversations initiated by the company for sending invoices and order updates.
Authentication Messages – Conversations initiated by the company to authenticate users with passwords and recover accounts.
Service or Customer Service Messages – Conversations initiated by the user.
It's important to remember that any message not clearly categorized as one of the four will automatically be considered a Marketing Message.
The Values – Effective June 1, 2023
Marketing Messages They will increase from 0.05 cents to 0.0625 cents. Useful Messages They will decrease from 0.05 cents to 0.035 cents.
Service or Customer Service Messages They remain at the same value of 0.03 cents of a dollar. Authentication Messages They do not yet have a defined value.
Important information!
As soon as the Meta release the APIs related to the changes, We will make the changes to the OMINI reports..
THE Matrix [The company] is attentive to all these changes in order to offer a quality service to its clients. Still have questions? Talk to a Matrix Consultant and learn more: 0800 604 5555.
