The world's most famous and widely used messaging app has become... A strategic and fundamental tool for various businesses. that seek to attract customers, engage, and sell through the app. The possibilities are numerous and quite attractive (from the point of view of results and cost). However, the territory is far from being "no man's land." Meta, the owner of WhatsApp, establishes clear guidelines that need to be followedOtherwise, your account may be blocked or penalized. Selling on WhatsApp: what you can and can't do! Discover all the details below.
Versions: WhatsApp
WhatsApp, WhatsApp Business, and WhatsApp Business API! They are... three variations which cause confusion and often confuse.
THE WhatsApp There's no mystery: it's the entry-level version of the messaging app. As for... WhatsApp Business It emerged as a way to help business owners and micro-entrepreneurs who want a version with greater security and more features for professional communication. The Business version is free and can be downloaded from the Google Play Store (Android) or Apple Store (iOS).
Among the main features WhatsApp Business includes: quick answers, which allow businesses to configure predefined texts, making customer service faster; a availability of the business profilewhich allows the company to enter more complete data in an organized and easily accessible way on the platform; and the metrics, displayed on an intuitive dashboard, where it is possible to track messages sent, received, and read by customers.
However, companies that already use the Business version of WhatsApp, and that have a high volume of service they can choose to WhatsApp Business APIThe API (paid version) enhances support and functionalities for medium and large businesses. Key features include, for example, the ability to... obtaining a verification seal and the chance of Chatbot integrationIn order to serve customers better and faster.
READ ALSO: What is an API?
Chatbots and WhatsApp Business API
Without a doubt, the biggest advantage of the paid version of the app is the ability to... Integration of customer service robots (Chatbots) to the flow of communication.
The functionality ensures not only Greater agility and dynamism for businesses with a high volume of customer service., but it also allows you to make available a 24-hour service7 days a week, all year round.
Highly efficient, chatbots require considerably lower investments In comparison, for example, to the physical expansion of a call center, training, and customer service team.
THE Brazilian Matrix and leader in artificial intelligence and develops and manages Chatbots and VoiceBots (voice-based customer service robots) for various customer service channels, including the WhatsApp Business APILearn more here!
Sales on WhatsApp Business API
Here's the question: "Can I sell on WhatsApp?"
It's difficult to formulate an objective answer! On the one hand, understand that Sending promotions to app users is NOT allowed.Therefore, that unmissable discount, sale, or promotion from your business cannot be extensively communicated on WhatsApp. Other restrictions to know:
- Illegal products and services;
- Recreational drugs (alcohol, for example) or drugs requiring a prescription;
- Tobacco shop articles or related accessories;
- Alcoholic beverages;
- Weapons;
- between others.
Check out all the WhatsApp Policies.
READ ALSO: "My number has been banned on WhatsApp? What now?"
How to sell on WhatsApp?
So does that mean there's no way to use WhatsApp for business? Not at all! The app's limitations do not eliminate the great sales potential it offers.A quick, well-structured conversation can help with decision-making and sales. ChatbotsIn particular, they rely on various functions to enhance results - for example:
Announcing new features
News, releases, and new features can (and should) be communicated. Through templates (created by your brand and pre-approved by WhatsApp) is possible send informative notifications your user base (with acceptance, opt-in). Promotional notifications are not allowed!
Engagement
WhatsApp is a messaging application. Interacting with users is the best way to increase awareness of your product or service.Engaging with existing customers can also be beneficial for encouraging new sales, building loyalty, and promoting word-of-mouth marketing.
Leads
Automation within WhatsApp can be important source for capturing qualified leads, filtered via registration by Chatbots, for example.
Conversion
Offer the The ideal service your customer wants and needs. It is a key factor in convincing and in lead conversion in actual customer relationships.
WhatsApp and your business
Finally, even with guidelines, limitations, paid and free versions, the WhatsApp remains a fundamental tool for communication, interaction, and yes, sales! Without relying solely on promotional setup, it's possible to boost sales, persuade, create purchase desire, and sell.
Several companies from different sectors have already realized the WhatsApp's potential And today they are reaping highly satisfactory results. Among them are providers, operators, and companies in general, as well as clients. MatrixThey rely on WhatsApp Business API boosting your sales and customer service.To learn more about WhatsApp Business API, Access it!
