Banned number on WhatsApp? So what now? What should I do? Will I lose all my contacts? Will I be inactive for a long time? How can I recover my number and how can I prevent this from happening again?
Increasingly dependent on messaging apps, widely used for customer service, sales, and communication in general, it's natural that... Companies panic at the slightest sign that their phone number has been banned. From WhatsApp. The impact is real: being unable to communicate with your customers or sell for days/weeks harms businesses and creates instability in strategies.
Having the professional version of the application, the WhatsApp Business API (of which the Matrix (is an Official Partner) helps to to formalize the commercial use of the application. and reduces the chances of being bannedHowever, even API users are susceptible to having their numbers banned. Stay tuned to learn more.
READ ALSO: "Customer Service and E-Commerce via WhatsApp"
What can I do to avoid being banned?
The vast majority of businesses only realize they've violated a WhatsApp rule or guideline when they're actually banned. Here's the problem: discovering how deep the hole is once you're already in it – which doesn't make much sense. If your company chose to use... WhatsApp as a strategy for customer service, communication, and sales. (and we sincerely hope that this is your choice) You need to know "the rules of the game"..
Please note WhatsApp's Commercial Policy.
One way to avoid being banned is to be aware and stay updated with WhatsApp Business Policy. It specifies in detail the Actions allowed by the app and those not accepted.. Violating these guidelines is the quickest way to have your number banned..
Some guidelines are obvious, from both an ethical and business perspective; for example, selling or promoting drugs or illegal items is prohibited. Other items, however, require prior consultation with the commercial policy: did you know, for example, that the sale and promotion of renewals/updates of digital content (downloads, digital accounts, subscriptions) are prohibited?
Use WhatsApp professionally.
First, does your company sell or provide professional customer service via WhatsApp? Use the professional version of the application (WhatsApp Business API)Operating commercially on the general app, in addition to its endless limitations, draws the company's attention and can lead to a ban.
Are you already working within the API? Perfect! But Keep your company's data and information always accurate and up-to-date.This information lends credibility to your customers and to the app itself.
READ ALSO: “How to get the WhatsApp green badge?”
Be careful when sending proactive messages.
Never contact users who have not consented to be contacted by your company.This violates one of the fundamental principles of WhatsApp and good digital communication practices – the Opt-InIt's important not to be intrusive and to respect the customers' choices. General Data Protection Law (LGPD) It also guarantees this right for users.
Customers approached without consent often Report the actions and/or mark them as spam.A high volume of complaints can lead to your number being banned.
Follow best practices for using WhatsApp.
The following tips are commonly known as good usage practices, encouraged by the app, and which, if followed, avert the threat of being blocked:
- Avoid messages with a highly commercial tone.Avoid sales, promotions, or mailings; especially without the permission of your contacts. Try personalizing messages and suggesting ideas instead of promoting.
- Do not add your contacts to groups or broadcast lists.
- Do not send active messages to unknown contacts., or who have not had any recent contact with your company.
- Always Use official apps and tools. of WhatsApp Business API and Facebook Meta. Be careful when integrating software and platforms from unknown companies and integrators.
I've been banned! How do I get my balance restored?
Don't despair! Understand that the ban (in the case of a first offense and no repeat offense) It's a WhatsApp alert. – the way he communicates to you that your strategies are not in accordance with the Commercial Policy and best practices of the platform – therefore, something temporaryWhatsApp may provide an estimated time for its return, which typically takes a week or a few days.
A good tip: rely on the support from partner companies of the application. The Brazilian Matrix, for example, is official Facebook Meta partner (the company that owns WhatsApp), and that's why we have direct contact with the applicationWhile not entirely guaranteed, we can expedite the unlocking process and, more importantly, manage your digital communication via WhatsApp according to Facebook Meta guidelines.
Talk to a Matrix Consultant! We can help you: 0800 604 5555
