Marketing is no longer just a publicity sector. Today, it is a strategic force that drives sales, builds relationships and strengthens the brand.
To achieve these results, it's not enough to just post on social media or send an email every now and then. You need to act with focus, strategy, and consistency, and, increasingly, with intelligence.
Consumer behavior, service channels, content, timing, segmentation: everything influences the success of your campaigns. And, fortunately, technology can help on each of these fronts.
THE Artificial Intelligence (AI) has been gaining prominence in this scenario, helping companies to create more relevant campaigns, scale results and reduce operational effort.
So, we list 5 essential practices for those who want to create smarter, more relevant marketing actions with real results.
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1. Get to know your ideal customer in depth
Every effective campaign starts with good audience mapping.
So we're not just talking about knowing age, location, or profession — but rather understanding habits, pain points, doubts, and purchasing behaviors.
Companies that use data—even the simplest, such as purchase history or WhatsApp interactions—can better target their offers and create more compelling messages.
Then AI comes in: with smart tools, it's now possible identify patterns of behavior and preferences on a large scale, helping your team to act more accurately, even with diverse audiences.
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2. Send messages with a clear value proposition
Competition for consumer attention is fierce. A well-crafted campaign needs to get straight to the point: What is the benefit to the customer?
Long messages, full of technical terms, or without a clear offer tend to be ignored.
Those that offer a concrete advantage such as a discount, a gift, a deadline or a difference, convert much more efficiently.
Artificial intelligence can also help here. With automation and segmentation, it's possible customize content, adjust the tone of voice and even vary the type of offer according to each customer's profile, generating more connection and positive response.
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3. Prioritize channels with high engagement
Marketing isn't just about social media.
But direct contact channels, such as WhatsApp, SMS and email marketing, continue to be fundamental for conversions.
On WhatsApp, for example, the message open rate can reach 90%. It's the ideal channel for sending coupons, limited offers, launches, or reminders, with a human and accessible touch.
AI in this scenario allows schedule campaigns based on behavior, such as cart abandonment, purchase dates or previous responses, creating a much more intelligent and automated journey.
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4. Adjust the time and frequency of contacts
A common mistake in campaigns is too much or too little contact.
Brands that send out promotions every day tend to tire customers, but those that disappear for weeks lose relevance.
Therefore, monitoring customer behavior: whether they opened, clicked, responded, or ignored, is essential.
This is another point where AI makes a difference: By learning from each user's data, it can suggest the best time to interact, increasing the chance of engagement and avoiding wear and tear.
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5. Track results and scale what works
Campaigns of marketing are not static.
They must be tested, measured and optimized frequently.
And, with the use of smart technologies, this process becomes simpler and more automated.
It is possible to know which messages perform best, which times generate the most response and even how leads are progressing through the buying journey.
This data allows climb what works, quickly correct what doesn't perform and better direct the investments, even in lean teams.
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And how to put all this into practice in an integrated way?
Matrix Go emphasizes adherence to Marketing solutions on our platforms, especially in our unified digital communication center, the Chatbots & AI.
Use our service and communication solutions to do marketing efficiently, with scale and integrated artificial intelligence.
It is possible, for example:
- Create automated campaigns focused on engagement and conversion
- Schedule and send direct marketing messages on WhatsApp
- Integrate your marketing actions with customer service, sales and after-sales
- Monitor results in real time and continuously optimize
All this in a complete and intuitive platform that uses AI to facilitate decisions and enhance results.
Want to know how to apply the Matrix Marketing Force in your business?
Then talk to an expert: 0800 604 5555
