The largest social network focused on professionals.l updated the platform to enhance the user experience and increase engagement.For the first time, the LinkedIn The company wants to include suggested posts in users' feeds, meaning users will start seeing content from people and brands they aren't necessarily connected with..
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New LinkedIn Features
LinkedIn has announced several new features that are now available on the professional social network! Check out the new features and how your company can use them.:
Suggested Posts
With the increase in social media engagement, LinkedIn is testing algorithm-based post suggestions for the first time. The goal is to help users stay updated and connected with their communities. With the new feature, you'll be able to see posts in your main feed from people who aren't part of your network and that haven't been shared by your friends. However, this is a very positive point for content creators on the platform, as their content can start being displayed to more people than ever before. Furthermore, you can use the suggested posts to discover new topics related to your industry or find new ways to approach relevant content.
Customized Feed
This feature offers a great opportunity for brands and marketers to connect with their target audience more effectively.Now, when someone you know likes or comments on an interesting post that could enrich your knowledge, that post will appear on your screen. Additionally, following hashtags related to your industry can help identify trends and opportunities to connect with other users on the network who are also interested in a specific topic. This allows brands and marketers to stay up-to-date and position themselves as thought leaders in their sector.
Expansion in LinkedIn Search
Leaving the main feed, LinkedIn has also significantly improved its search feature to allow users to find valuable information from reliable sources on topics of interest.With the changes, LinkedIn's search bar offers new filters to discover newsletters, groups, events, courses, and trending news, making the search for information even more precise. This makes it an extremely useful tool for brands and marketers who want to engage with a specific target audience. For this tool to function most effectively, it's best to seek out groups related to your industry and participate in relevant discussions. This allows brands and marketers to connect with other users interested in a specific topic, share knowledge, and increase their presence on the platform.
The updates released by LinkedIn can be especially useful for discovering important information on topics of interest, as well as providing opportunities to connect with others who share your professional and personal interests. LinkedIn is constantly improving its platform to offer an increasingly personalized and satisfying user experience.
Take advantage of these changes to achieve even better results in your marketing campaigns and build a stronger presence on LinkedIn.
Spoiler Alert!
LinkedIn will launch a post scheduling feature.
In recent years, the LinkedIn is testing a new post scheduling feature on desktop and Android so creators can easily plan the content they want to share. The test will also be implemented on iOS soon. Just like on Meta, it will be possible to schedule text, video, and image posts up to three months in advance.
