vimedigital
September 20, 2023
10:30 pm
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Drive Instagram customers to WhatsApp: tips and benefits

THE Instagram and the WhatsApp These are two of the most popular and widely used social media platforms in the world. Both belong to Goal They offer distinct features for companies that want to expand their online presence and connect with potential customers. An effective strategy is to leverage Instagram's follower base and direct them to WhatsApp, a direct messaging platform..

Instagram is one of the most popular and widely used social media platforms in the world, with over 1 billion active users per month. For businesses, Instagram is an excellent digital marketing tool that allows you to promote products, services, brands, and values, as well as interact with customers and potential customers.

However, Instagram alone is not enough to guarantee a good relationship with customers and close sales.We need to go further and bring Instagram customers to WhatsApp.

Why drive Instagram customers to WhatsApp?

Moving customers from Instagram to WhatsApp is a way to deepen the connection with them.To offer more personalized, faster, and more efficient service, and to increase the chances of conversion and customer loyalty.

Here are some reasons to move your Instagram customers to WhatsApp:

WhatsApp allows for more direct communication.Agile and human with customers, without depending on Instagram's algorithms or customers' availability to access the social network.
WhatsApp allows you to send text, audio, video, image, document, location, and contact messages.This enriches communication and facilitates the exchange of information.
WhatsApp allows you to create groups and broadcast lists.This helps to segment customers and send personalized and relevant messages to each one of them.
WhatsApp allows you to track the delivery and reading of messages.which helps measure customer engagement and interest.
WhatsApp allows you to integrate the app with other tools., such as CRM (Customer Relationship Management) systems, chatbots, and online payments, which optimizes customer service and sales.

What are the benefits of driving customers from Instagram to WhatsApp?

Personal connection: WhatsApp is a direct messaging platform, which means you can communicate more personally and immediately with your customers. This helps build strong relationships and increases trust.

Efficient customer service: WhatsApp is an effective tool for providing customer support. Customers can ask questions, report problems, and receive real-time answers, making service more efficient.

Best open rate: Messages on WhatsApp tend to have a much higher open rate compared to emails or social media messages. This means your messages are more likely to be read.

Targeted marketing: WhatsApp allows you to create broadcast lists and groups to segment your messages according to customer interests and preferences. This helps deliver more relevant and targeted content.

Integration with Chatbots: You can integrate chatbots into WhatsApp to automate repetitive tasks, such as answering frequently asked questions or providing basic information about products and services.

Real-time feedback: Request customer feedback via WhatsApp and gain valuable insights to improve your products or services.

Ease of Purchase: If you are selling products, WhatsApp allows customers to place orders and make payments directly on the platform, making the purchasing process simpler and more convenient.

How to drive Instagram customers to WhatsApp?

Offering a benefit or incentive to your Instagram followers is crucial to driving them to WhatsApp. In other words, you need to give them a reason to contact you through the app or provide their phone number.

Below are some tips on how to drive customers from Instagram to WhatsApp:

Add your company's WhatsApp number to the contact options on your Instagram profile.Therefore, customers will be able to click on the app icon and start a conversation with you.
Create boosted posts that drive customers directly to WhatsApp.To do this, you need to have a business account on Instagram and connect your WhatsApp number in the settings. Then, simply choose an existing post from your Instagram business account and click the blue button to boost it. Next, choose the messaging option and select WhatsApp.
Offer exclusive or free content to customers who contact you via WhatsApp.For example, you could offer an e-book, a video, a podcast, or a webinar on a topic related to your market niche.
Offer discount coupons or gifts to customers who provide their phone number via Instagram.For example, you can create a post or story saying that the first 10 customers who send their number via direct message will win a 10% discount coupon or a free gift on their next purchase.
Create sweepstakes or contests that require registration via WhatsApp.For example, you could raffle off a product or service from your company among customers who send a message via WhatsApp with their name and email. Or you could reward the customer who sends the best phrase, photo, or video about your brand via WhatsApp.

The strategy of driving Instagram customers to WhatsApp represents a natural evolution in the digital marketing landscape.Instagram, in turn, plays a key role in attracting the attention and interest of customers, but WhatsApp complements this journey by enabling more intimate and personalized communication. The benefits of this transition are significant, including strengthened trust, improved satisfaction, increased conversions, continued loyalty, and amplified reach through referrals..

In a world increasingly focused on interaction and convenience, the combination of these two platforms provides companies with a valuable opportunity to build strong and lasting relationships with their customers. Therefore, By adopting smart strategies and providing attractive incentives, companies can truly reap the rewards of this approach, boosting not only their commercial success but also the satisfaction and engagement of their customer base.This is undoubtedly a step towards more efficient and customer-centric marketing.