THE Google is investing more and more in Artificial Intelligence (AI), and is currently working on the platform's search engine to rival... Bing and ChatGPT. The idea is to integrate AI into new tools with its search engine, optimizing functions for the tablet and smartphone environment. The project is an emergency action by Google, fearing that companies will migrate to the competitor's more advanced search engine.
Google's first innovations in terms of mobile search using AI are expected to be presented at the company's event scheduled for May of this year. For now, there are no details about exactly what will be presented, as teams have been hastily assembled to accelerate the work.
One of the main initiatives is Project Magi, which is a set of new AI capabilities for search results, providing more complete and accurate answers. Around 160 people are working on the project, which has begun internal testing.
Codenamed "Magi," the "new Google" would be built with conversational features, perhaps in a dynamic similar to the new Bing Chat. The new tool should be a "more commercial" version of Bard, Google's chatbot currently in testing.
In addition to Magi, Google is also reportedly developing a complete overhaul of its search engine. This overhaul, however, is said to be in the early stages of development and has no release date. The company is reportedly preparing a machine learning assistant for better use of AI. An illustration generator within Google Images and other tools are also said to be under development.
SEE ALSO: “Google Announces New AI Features”
SEE ALSO: “The War on Artificial Intelligence”
Samsung is considering making Bing the default search engine.
Google dominates the search market. However, this began to change in 2023, as Samsung considered replacing Google with Microsoft's Bing as the default search engine.
To prevent Samsung from replacing Google with Bing on its mobile phones, the platform began working intensively to catch up. The idea is to build a new search engine using technology. The company is also updating its AI capabilities.
It is estimated that US$3 billion in annual revenue is at stake with the Samsung contract.
READ ALSO: “10 Chrome extensions that make ChatGPT more powerful”
READ ALSO: “ChatGPT directly from the Windows desktop”
