Google has become an indispensable tool for our modern lives. We use the search engine to research various topics on a wide range of subjects....for things like: curiosities, academic papers, weather, and news; to ask questions and get quick and reliable answers, in short... there are countless ways to use the Google search engine.
It is also essential for companies to have a presence in the search engine (in addition to having positive ratings, of course). Many customers search Google for information about products and companies and check the reputation of these businesses.In other words, we research before buying, compare prices, check reviews, features and opinions, and why not, when we need to talk to a business!
To obtain information about customer service, we also use this search platform. We search for addresses, websites, emails, phone numbers, and even cell phone numbers to contact them via WhatsApp. Google facilitates our access to information and communication, connecting us with the world and the market. More specifically, it's much more than just a search engine; it's an ally in our daily lives.
- 70% of online experiences begin on search platforms.
- 92% of these internet searches begin on Google.
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In the digital world, communication is essential for business success.Consumers expect quick and efficient responses, and companies need to find ways to connect quickly and conveniently.It is in this context that Google Business Messages, or GBM, emerges – an innovative solution that ensures greater convenience in business communication.
Google Business Messages is a platform developed by Google that allows businesses to communicate directly with customers via text messages directly through the search engine. This feature is integrated with Google Maps and Google Search, making the customer experience more seamless and accessible.
The channel Business Google Messages represents an evolution of Google My Business.Google My Business is an application developed by Google that allows you to create a profile for your brand, providing personalized information about your company.
This integration offers several advantages for brands. Previously, users who chose to call the company generated significant costs in phone calls, or they accessed the website and didn't find what they were looking for. Now, Through the chat feature on GBM, users have access to an instant messaging channel that generates greater engagement between the brand and the user..
One of the biggest advantages of GBM is its convenience. With this tool, Customers can contact companies quickly and easily, without having to search for phone numbers or wait in customer service queues.Simply perform a search or find the company's profile on Google Maps to start an instant conversation.
In addition, Google Business Messages offers advanced features that enhance the customer experience. Companies can use chatbots and automated responses to provide basic information and fulfill simple requests. This allows customers to get immediate answers, even outside of business hours, providing a 24/7 customer service experience.
Another significant advantage is the ability to share images, videos, and even documents with clients. This is especially useful for companies that offer complex services or need to send important information. Through the platform, It's possible to showcase products, share tutorials, and solve problems in a visual and interactive way.
Furthermore, Google Business Messages is highly scalable and flexible. Businesses can easily manage conversations in real time, assigning multiple customer service agents and tracking the history of interactions with customers. This allows for personalized and efficient service, ensuring that each customer receives the attention they need.
It is important to point out, however, that the Google Business Messages doesn't completely replace traditional customer service channels. It functions as an additional option, complementing phone calls, emails, live chat, and other digital channels. This omnichannel approach allows companies to be accessible across different platforms, giving customers the freedom to choose the most convenient communication option.
Therefore, Google Business Messages represents yet another convenience for users and businesses. With its intuitive use, convenience, and advanced features, this platform allows companies to meet customer expectations in an increasingly digital world. By adopting this tool, they can improve their customer service, increase satisfaction, and boost growth. There is no doubt that GBM will be a strong ally in their customer service.
GBM and Matrix OMNI
Our unified digital communication platform (omnichannel), Matrix OMINI It already has integration with Google Business Messages.Imagine serving different communication channels (more than 20 different channels, including GBMWant to manage all your customer service through a single platform? Manage all your customer service, personalize your messages, and communicate better! Speak to a consultant and learn more.!
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