The pandemic has changed the way people view shopping. While shop windows in malls used to be more attractive for consumers, today... Social media has become the most widely used new showcase for online shopping.
Many retailers and businesses have also increased their online presence and invested in their e-commerce platforms to meet growing consumer demand. Furthermore, many Consumers who were previously reluctant to buy online have now become accustomed to the convenience and advantages of e-commerce.such as the ability to shop anytime, anywhere, easily compare prices, and receive products at home.
To the Social media has been widely used by small businesses and independent entrepreneurs.These platforms serve as a way to market their products and services directly to the public. Therefore, buyers on these platforms can include people who want to support local and independent businesses, as well as those looking for unique and handcrafted products that may not be available in traditional stores.
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E-commerce gains momentum during the pandemic.
With the closure of physical stores and the need for social distancing, more people started shopping online. And what was once a necessity ended up becoming a habit.
Although the pandemic may have been a major driver of growth e-commerceIt is likely that this trend continue in the future.
In general, the people who buy more through social media are those who are comfortable with technology and use these platforms as a way to connect with brands and products. Social media is also frequently used by small businesses and independent entrepreneurs as a way to market their products and services directly to the public.
How people view online shopping.?
Online shopping is viewed increasingly positively by people, especially after the pandemic. Some of the main advantages people see in online shopping include:
Convenience: Online shopping can be done anytime, anywhere, without the need to leave home or wait in line at physical stores.
Variety of products: The internet offers a huge variety of products and shopping options, often at more affordable prices than in physical stores.
Price comparison: It's easy to compare prices from different online stores and find the best deals, which can result in saving money.
Payment options: Most online stores accept various payment methods, including credit cards, bank slips, and bank transfers.
Home delivery: Online purchases are delivered directly to the consumer's home, which can be an advantage during times of social distancing.
However, some people still have reservations about online shopping, such as concerns about the security of personal and banking data, product quality, and the possibility of fraud. Therefore, it is important that retailers and companies that sell online... They offer guarantees of security, quality, and transparency in transactions to reassure consumers and increase confidence in online shopping..
What is the profile of the online consumer?
Online shoppers can vary in terms of age, gender, geographic location, and purchasing power. However, some common characteristics among online shoppers include:
Comfort with technology: Online shoppers tend to be people who are comfortable using technology and the internet to conduct transactions.
Looking for convenience: Online shopping offers consumers the convenience of shopping anytime, anywhere, without the need to travel to a physical store.
Looking for competitive prices: Online shoppers often look for competitive prices and special offers, and tend to compare prices across different online stores before making a purchase decision.
Personalization: Online shoppers expect a personalized experience, with relevant product suggestions based on their purchase history and interests.
Product diversity: Online shopping offers consumers a wide variety of products and purchasing options, often at more affordable prices than in physical stores.
Searching for security: Online shoppers are concerned about the security of their personal and financial data, and expect online stores to offer security and privacy guarantees.
In short, the online shopper is someone who values convenience, product variety, and competitive prices, in addition to being comfortable with technology and concerned about the security of their personal and financial information.
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