The fact is that automation and Artificial Intelligence have promoted significant changes and advances in different sectors and areas of work. One of those that has been... giving considerable weight to these innovations and the Hospitality Sector - that It automates processes and integrates chatbots into your customer service. so that optimize and enhance the customer experienceWe've listed some best practices and examples of how automation can make your hotel, inn, motel, or Airbnb stand out. That's right! Follow these automation tips for the hotel industry. next.
24/7 Chatbots
Well! One of the services and/or sectors that reliably works 24 hours a day, every day, all year round, deserves uninterrupted serviceAnd obviously you should have a team working nights, weekends, and holidays.
But that doesn't mean it needs to dedicate all its workforce to handling and processing reservations – a cost that remains high. For this reason, the... Automating customer service and reservations is a natural solution. and efficient.
Imagine to have an automated workflow for scheduling reservations and resolution of key requests, such as information about reservations, check-in and check-out times, and special requests.
Those Bots alleviate the pressure on human agents to handle customer service.as well as the cost of having a team and structure operating on a large scale.
Social Media: Personalized Service
How about Use social media to connect and strengthen ties with potential clients and guests.A powerful tool for engage, inform And why not, sell!
Confirmation messages for reservations, check-in reminders, itinerary and tourist suggestions, requests for post-stay feedback, special offers to encourage future stays... all of this is valid for Connect with customers, grab their attention, surprise them, and promote your business..
In that case, Personalization helps strengthen bonds.And Artificial Intelligence can collect and process available user data in order to customize messages and offers!
Automated Check-in and Check-out and Facial Recognition
Already implemented by several large hotels and establishments!
Imagine traveling for hours at a time or arriving at your accommodation during rush hour and still having to... facing a gigantic queue at reception for check-in? Or the opposite: risking an airline reservation or other commitment because delays in the checkout process?!
Therefore, the Automated check-in and check-out via smartphone and/or facial recognition technology. It's a solution. With the tool, the Guests can complete the registration process in advance via web check-in.Your business transfers responsibility for one step of the process to him; only physical validation of the digital credential is required – much faster and more convenient!
And before questions arise about the security of the operation, the requirement for physical presentation/verification of documentation may be imposed; or a step further: rely on facial recognition for check-in and check-out validation..
Bluetooth Beacons
Have you heard of Bluetooth Beacons?
The term is still not widely known, but its solution is quite familiar. This automation, Enabled by Bluetooth, it is capable of exchanging data with nearby portable devices. (smartphones, tablets). Its application is interesting in the hotel sector, insofar as it allows... install “beacons” in specific locations of the establishment.
For example, installed in the hotel restaurant or bar, when a visitor is near these locations, one can... schedule an offer delivery of a dish or drink for on-site consumption on the guest's device, thus encouraging consumption.
That's interesting. to integrate this system with the establishment's own application., where the check-in and check-out process also takes place; for example, this increases the possibility of having a guest with Bluetooth enabled in the hotel.
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IoT – Internet of Things
Widely used in smart homes, the Internet of Things has also widely used in the hotel industry.A network of Physical devices that can be controlled via smartphones/tablets..
Several locations, for example (the most sought-after ones), provide individual tablets in each unit for controlling air conditioning/heating temperature, turning lights on and off, closing curtains, turning on the TV, making calls, among other things.
Some hotels even go further and They allow for configuration at a certain distance. via the guest's smartphone; and applications and voice commands.
In addition to the convenience offered to guests, the IoT also offers greater control for businesses.This is especially important when it comes to controlling expenses and resources in general. For example, with this automation, it's possible to check if a particular guest left the light on or the minibar open.
Loyalty Programs
No less important, the Loyalty programs are also incredible assets that the hotel industry can utilize. to build loyalty and encourage consumption.The new development is that automation has brought even greater efficiency. For example, there are systems that automatically "calculate" users' points And as they are scheduled, they send personalized offers and reminders to the customer.
Actions involving local partnerships are also interesting examples of delivering personalized offers to each user in an automated and strategic way.
Hospitality 4.0
Not only these, but various other examples of automation and technological inclusion They can permeate the hotel industry. Robots acting as receptionists and/or concierges These features are already being seen in international establishments. And fully automated booking/scheduling processes are also gaining ground.
Therefore, if you have a business in this sector, it's important not to fall behind. Obviously, the cost of implementing a receptionist robot or more advanced technology is still prohibitive, but... How about starting by automating your customer service? Or by providing automated services. Using different communication channels? This could be a first step in modernizing your hotel! Start now!
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