The current digital marketing landscape is increasingly challenging, with information overload and growing concerns about data privacy. However, business messaging platforms, such as WhatsApp, still present unique opportunities for brands to establish more direct and meaningful connections with their target audience.
Unlike other communication channels, where public interest is increasingly uncertain (and dissipated), "business messages" require the customer to accept or give permission to receive new marketing messages.This apparent obstacle actually reveals itself to be a powerful opportunity to build an audience with an explicit and confirmed interest in the brand. In a world where third-party data is officially becoming scarce, this approach becomes crucial for gathering insights into customer preferences.
Accepting messages not only creates a direct channel with the customer, but also establishes fertile ground for the growth of registrations. A recent study by Meta revealed that marketing professionals who adopted enterprise messaging solutions experienced a significant increase of 58% in sign-ups. This growth significantly surpasses other traditional forms of communication, such as television (37%) and outdoor advertising (45%).
The rise of corporate messaging can be attributed to brands' ability to connect with consumers where they feel most comfortable – online, immersed in conversations with friends, family, and colleagues. This is a fundamental principle: finding customers where they already spend most of their time online can result in higher open and click-through rates.
By using platforms that customers interact with daily, companies can communicate more effectively and strengthen ties with their target audience.This approach not only generates registrations, but also creates a direct and personalized communication channel, building lasting relationships.
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Registrations and conversations via WhatsApp Business
WhatsApp Business is a powerful tool for businesses to communicate with their customers effectively, in a personalized and secure way. The app has become the most popular in the world and offers a unique opportunity for businesses to connect with their target audiences.
Furthermore, WhatsApp Business has exclusive features geared towards the business segment, such as business profiles, labels, quick replies, automated messages, statistics, and an API. With it, companies can increase their reach, improve relationships, reduce costs, and boost conversions.
To generate more sign-ups and conversations using WhatsApp Business, companies should follow some best practices, such as:
Share your WhatsApp Business number: Businesses should make their WhatsApp Business number visible and accessible across all their communication channels, such as their website, social media, physical store, business cards, etc. This encourages customers to contact them via WhatsApp and start a conversation.
Requesting permission from customers: Companies must ask customers for permission to send marketing messages via WhatsApp, whether through a registration form, an opt-in button, a QR code, etc. They must respect WhatsApp's rules and customer preferences, thus avoiding being blocked or reported.
Offering value to customers: Companies should send messages that are relevant, useful, and interesting to customers, whether through educational, informative, inspirational, or entertaining content, etc. These messages generate value and engagement, keeping customers interested and satisfied.
Segment your customers: Companies should segment their customers according to criteria such as profile, behavior, preferences, interests, etc. They can, for example, send more personalized and targeted messages that meet the needs and expectations of each customer group.
Interacting with customers: Companies should interact with their customers frequently, consistently, and promptly, responding to their messages, answering their questions, resolving their problems, thanking them for their compliments, soliciting their feedback, etc. In this way, companies create a relationship of trust and loyalty, and increase customer retention and recommendations.
WhatsApp Business API
Do you want to provide excellent customer service? Then you need to know about... WhatsApp Business APIThis tool allows you to use WhatsApp to reach your customers in a more direct, personalized, and efficient way. With the following features, you can use the WhatsApp Business API:
Notifications: Send proactive messages, such as confirmations, reminders, alerts, offers, etc.
Messages: Receive passive messages, such as questions, requests, feedback, etc.
Chatbots: Use chatbots to automate and optimize customer service and communication, using artificial intelligence and natural language processing.
IntegrationIntegrate the WhatsApp Business API with other systems and platforms, such as CRMs, ERPs, e-commerce, social networks, etc.
All this and much more!
With the WhatsApp Business API, it's possible to increase customer engagement, satisfaction, and loyalty, resulting in more sales, more revenue, and greater success for your business.
Want to know more? Talk to us. Brazilian Matrix, an official Meta partner, which offers the WhatsApp Business API and has extensive experience in automation and artificial intelligence. Contact them via WhatsApp: 0800 604 5555 And discover how we can help you!
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