THE WhatsApp is the favorite app among users, and has become an indispensable sales tool. The app is used by more than 120 million users in Brazil alone. Because of its practicality, WhatsApp provides several purposes. What was supposed to be a chat between users became one of the main communication channels for business marketing.
Businesses, especially micro and small entrepreneurs, use WhatsApp to establish greater interaction with their target audience, promote their products, and generate more sales. This is because marketing automation for WhatsApp has already become a powerful ally in increasing sales in any industry. Making the app a sales booster in the market and a good marketing tool.
The first step to getting started professionalize your company's WhatsApp is to create a business account on WhatsApp Business. In addition to spending more credibility to customers, the tools in this version of the application facilitate service and make the sales process simpler and more practical.
READ ALSO: “How to get the WhatsApp green badge?”
READ ALSO: “Why start using WhatsApp API now?”
Check out these important tips to boost your WhatsApp sales and make your business successful:
1. Organize your contacts
Create a broadcast list for messages to selected contacts. This feature is available in the app so users can send the same message to multiple people at once. The list will save you time and the hassle of typing the same message and sending it to your contacts one by one.And there's nothing better than optimizing your time to direct it to less operational and more strategic tasks, right?
2. Create your product catalog
The function catalog allows customers to see the products available in your store, in addition to their value. This makes the sales process much more dynamic and agile, features that customers value when purchasing online. Be sure to upload your product catalog using this function within WhatsApp to boost your sales.
3. Use WhatsApp Status
The status is ideal for sharing important information, such as the last units of a particular product, offers, promotions, Store hours, or any other relevant information to post there. Use this feature wisely and don't make it your store's main channel. It's simply a tool to reinforce the message you want to convey to your customers.
4. Avoid creating groups
Nobody likes being added to a random group, right? Besides being frowned upon, it also undermines the personalization of your message, turning the conversation into something generic and unattractive.
5. Adopt WhatsApp Pay
One of the latest updates to WhatsApp was the inclusion of a tool that allows you to perform payments directly in the app, through transfers. Offering this payment method can be an attractive way for customers to complete a purchase.
The importance of good customer service on WhatsApp
A well-served customer is a promoter of your brand and an advocate for your company. On the other hand, a poorly served customer can seriously damage your business's image and share their bad experience with their network. In a highly connected world, this isn't a scenario anyone wants, right?
It's no different on WhatsApp. Providing excellent customer service is synonymous with winning over, delighting, and building loyalty. Being available to answer questions and offer support for any issues is essential to building a solid and lasting relationship with customers.
Investing in team training and creating specific strategies for communicating via WhatsApp is the first step toward professionalizing your customer service on the app. Speaking your customer's language and personalizing your communication to trigger them are other essential techniques for effective in-app conversations.
But, have you ever thought about taking this service to the next level?
Automating WhatsApp conversations can be the solution to scaling your customer service, and that doesn't mean robotic communication. Matrix do Brasil is a leader in digital communication through Chatbots, meaning we create your company's vocabulary, whether formal or informal. Matrix has an account with the most comprehensive digital and telephone service platform on the market. We integrate a wide range of channels, automate conversations, and transform businesses! Talk to a Matrix Consultant and learn more: 0800 604 5555.
