In recent days, there has been nothing else being talked about in the technology world other than ChatGPT. The program was launched in November 2022, by OpenAI – the American non-profit Artificial Intelligence Research Laboratory, with the aim of create texts in a few seconds in dialogues similar to a human conversationThe platform is already a success, boasting over 1 million registered accounts. For this reason, companies have been testing ChatGPT in e-commerce to offer customers a simplified shopping experience, aiming to build customer loyalty and boost sales.
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E-commerce is a very competitive industry, so this tool stands out in the business world. ChatGPT in E-commerce it can be executed in the following way:
Optimizing product recommendations in E-commerce
ChatGPT develops a functionality to recommend products based on the customer's purchase history, optimizing the consumer journey. Enhancing the chances of customer loyalty that when looking for a certain product you will find it more easily and quickly.
Favor returns and inventory operations
The platform may simplify product return processes by sending detailed responses about the request and through the necessary documents and information. In addition, will also facilitate inventory control, providing customers with detailed information about storage conditions and the quantity of products available in real time.
Making customer service assertive
ChatGPT has proven to be an engagement and interaction phenomenon. In addition to identifying user needs, it will enable the sending of automated responses to frequently asked questions in a more complex and specific way. The platform should also help understand the consumer profile, offering a purchasing journey focused on customer needs and facilitating daily sales operations.
Implementing ChatGPT in e-commerce should be used as a customer experience tool. This means companies need to work on their brand and each customer's persona, as well as regularly monitor conversations and feedback to ensure their messages are accurate and up-to-date for better service.
These services aren't yet available to all e-commerce businesses. However, the market has been closely monitoring the developments of the platform, which aims to revolutionize digital commerce.
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