What is Meta Business Messaging and how does it transform customer relationships?
Introduction Meta Business Messaging brings together Meta's communication solutions — including WhatsApp, Messenger, and Instagram Direct — designed for businesses that want to offer personalized, efficient, and scalable interactions. With over 1 billion people interacting with businesses via Meta apps every week, this tool represents a great opportunity to engage your customer base.
How Brazilians use mobile apps – report reveals!
Mobile applications have become an essential part of Brazilians' lives, who use their smartphones to communicate, stay informed, have fun, educate themselves, and much more. The December 2023 Panorama Mobile Time Opinion Box report contains data on app usage in Brazil, based on research conducted […]
6 strategies to sell more!
Every entrepreneur knows that selling more is fundamental to the growth and sustainability of their business. But how to achieve this goal in an increasingly competitive and demanding market? By adopting effective strategies to boost sales. By applying sales strategies, it's possible to increase revenue, profitability, and market share. […]
Integrating ChatGPT into your customer service via Matrix OMINI
Many entrepreneurs want to know how to integrate ChatGPT with their chatbots to leverage the benefits of Artificial Intelligence (AI) in customer service. The Matrix platform simplifies this process with quick and easy steps, enabling the creation of chatbots with natural language, adaptability, personalization, integration, and scalability using ChatGPT. ChatGPT is a model […]
4 metrics to evaluate the success of your chatbot
With the increasing integration of chatbots across various platforms, evaluating the performance of these tools has become an essential practice for companies seeking to improve user experience and maximize results. Several metrics can be used, but four stand out for offering valuable insights into the success of your chatbot. Check them out! 1. Retention Rate This metric […]
Optimize your sales funnel with the help of Artificial Intelligence.
Efficiency in the sales process is essential for a company's success in today's dynamic and competitive market. The sales funnel, which represents the path a potential customer takes from first contact to conversion, plays a fundamental role in this context. Optimizing this funnel is a necessary tactic for […]
Chatbots on Instagram: everything you need to know about this trend.
Chatbots are software programs that mimic human conversations via text or voice. They have various applications, such as customer service, marketing, sales, entertainment, and education. Did you know it's possible to integrate chatbots with Instagram, one of the most widely used social media platforms in the world? Instagram is the platform that allows users to share photos, videos, stories, and more...
Benefits of WhatsApp Business: Sales and Payments in a single environment
With the growing demand for personalized digital customer service experiences, WhatsApp Business stands out as an essential tool for companies seeking practicality and efficiency. The integration of Pix Open Finance into the WhatsApp Business environment further enhances the ease of sales and payment processes, providing a much more seamless experience for […]
Smart contact publishing channels: how to choose the best one for your business
Effective communication is essential for the success of any business in the digital age. Integrating smart contacts is a fundamental strategy for improving customer interaction, automating processes, and increasing operational efficiency. Choosing the right channels for publishing smart contacts is a strategic step that can have a significant impact…
How to increase brand awareness and reach
Brand recognition plays a fundamental role in the success of any business. With the market becoming increasingly saturated and competitive, it is crucial for companies to develop efficient strategies to increase not only brand recognition but also its reach. But how do you increase brand recognition and reach? There are several ways to do this…