How to attract customers to your ISP? The short and quick answer is: Invest in technology and the internet! Yes! If companies from a wide variety of sectors are betting on digital strategies To attract customers, it's only natural that internet providers also use these techniques.
But let's confess: It's not always easy! The internet and its tools evolve and undergo such constant changes that they surprise even professionals in the fields of marketing and automation! Every minute a new social network emerges, a more advanced methodology, a tool with greater functionalities, a different channel…
It's natural to feel uncertain and wonder, "Where do I start?" or "What strategies should I adopt?" That's why we've listed them. 5 golden tips on how to attract customers to your provider.Using the internet and technology! Follow along!
1- Attractive website
It may seem obvious! But Having a functional and attractive website makes all the difference.. Your website needs to embody the spirit of your brand.Is she young? Bold? Conservative? Technically skilled? Ask yourself: "How can I convey these characteristics in my visual identity?" Explore colors, images, videos. But Don't forget functionality: be direct, professional, and efficient!
Some fields are essentialDetailed plan information, contact us, FAQs (Frequently Asked Questions), and access to social media! Your visitor expects to find this information!
Creating a functional, beautiful website that reveals your brand voice is challenging. The knowledge and technical skills required for this are not common knowledge, but specialized professionals and agencies are available, and it may be worth making the investment.
2- Social networks
Customers, future customers, potential customers, competitors… They're all on social media! The strength and power of these channels cannot be ignored! Therefore, Yes, you need to be there!
But where? On which networks? On all of them? Be present on the social media platforms where your customers are and that make sense for your business! Facebook and Instagram These are practically mandatory! The rest are worth your careful evaluation: Twitter, Pinterest, TikTok, LinkedIn, YouTube…and so on!
But more than just being present, Your provider needs to be present, that is: interact! Create conversations, share testimonials, make suggestions, take a stand, give advice, capitalize on trends, in short, Engage with your audience.Your contact doesn't need to be limited to just the technical or functional quality of your network services.
Use social media to offer [services/offers] as well. yet another channel for contact and support. With your customers: track complaints and receive important feedback.
3- Don't hide your price.
Golden tip for ISP service providers: Your potential customers expect to easily find your plans with detailed pricing information. There should be no reason to hide or make prices difficult to access on your website, in advertisements, and on social media.
Even for a preliminary assessment by the consumer regarding their financial capacity. It's not just about adherence to your service, but also about the visibility and transparency your business gains by displaying prices online.
Potential buyers contact your customer service already knowing what they want.This saves you time and effort. Any changes or price updates can be made quickly, as the online pricing is easily editable.
4- Online ads
The biggest advertising channel of our time is Google! When you do an online search, you'll find suggestions in ads at the top of the results page. Want to appear there too? You then need to invest in advertising!
Keyword and display ads, combined with high relevance, can place you in top positions and make you more easily found in searches.
Social media also features sponsored content. which deliver infinitely higher engagement and reach when compared to unpaid posts and shares (so-called organic posts).
Be aware, however, that online advertising involves investments and They require strategy and daily monitoring.Seek help from specialized agencies and/or marketing professionals to achieve the best results.
5- Prepare your service
You've made it this far, attracted potential customers and/or engaged your audience: perfect! But Is your business ready to meet this demand? There are famous old stories about a Brazilian merchant who invested everything he had to advertise on TV for 15 seconds! The poor guy was left high and dry with the results: he had attracted a huge audience, but only had one phone line, which was completely congested for weeks and weeks after the broadcast!
You wouldn't want to repeat that misfortune, would you? Prepare your service for the demand you've created.We're talking about hiring, structure, and training. But more than that, an intelligent call center and/or an integrated and modern digital communication system..
It's perfectly natural that customers of internet service providers expect to be served quickly, efficiently, clearly, and through channels that are increasingly integrated into their reality.
Discover the Intelligent Telephone Exchange
Now that you've discovered how to attract customers to your provider, How about investing in a smart telephone exchange? Is the platform capable of truly transforming your customer service? TALK from the Brazilian Matrix, It allows you to manage your high call volume quickly, in an integrated and efficient way. Answer calls faster and better! Register below, and one of our consultants will contact you with more details.
