Google has begun global tests that combine its AI-generated summaries with the conversational mode powered by Geminicreating a Integration between traditional search and generative AI. much more fluid. The change marks a new phase in the dispute against the ChatGPTThis allows users to delve deeper into queries without switching interfaces. The move comes just as OpenAI declares a "red alert" and focuses its efforts on improving its main product.
Google is testing more conversational searches.
Google is experimenting with a format that combines AI Overviews to the AI ModeThe user sees a summary at the top of the search results and then continues asking questions from there, without opening another tab.
The dynamics reduce friction and make the experience similar to that of a... conversational assistant.
Previously, the person had to choose between classic search or the mode of GeminiNow, Google wants to understand if it makes sense to maintain this distinction, because many queries start out simple and then require more in-depth information.
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Gemini's advance increases pressure on the competition.
Google's ecosystem is growing rapidly. AI summaries They already reach around 2 billion people per month.
And the Gemini, driven by the new version and the success of the Nano Banana imaging model, surpassed 650 million monthly users.
With this, the Integration between search and generative AI This could consolidate a unified experience and strengthen Google's strategy to compete with... ChatGPT, which still maintains approximately 800 million weekly users.
The expectation is that responses will become more fluid and contextualized, emphasizing ongoing and conversational consultations.
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OpenAI declares red alert and prioritizes improvements.
While Google moves forward, OpenAI adopts its highest level of internal urgency. The company has put new products on hold and determined to focus entirely on... ChatGPT.
The priority involves speed, reliability, customization, and comprehensiveness of responses.
Sam Altman also advises reorganizing teams to accelerate deliveries and regain leadership.
Advertising, healthcare, retail, and even the personal app Pulse have been temporarily postponed. The company acknowledges it faces financial challenges as it relies on partnerships with Microsoft, Nvidia, and Oracle to sustain its business model.
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The race for performance and new models.
OpenAI is preparing a new version of ChatGPT with improvements. reasoning, stating that the model will surpass the current one. Gemini 3.
The dispute intensifies because, according to recent analyses, Gemini has outperformed OpenAI's model in several benchmarks, putting even more pressure on the company.
The movement reinforces how the Integration between search and generative AI This is becoming central to securing everyday use of AI, defining who leads the next phase of computing.
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Boost your business with applied AI.
The competition between Google and OpenAI is accelerating the pace of innovation and redefining how we search for information. With the expansion of Integration between search and generative AIThe digital experience is becoming more natural, conversational, and context-driven. For Brazilian companies, this new scenario demands adaptation and solutions capable of transforming customer service and sales.
👉 If you want to apply the power of AI to your business, learn more about... Morpheus, the platform of Matrix Go smart assistants. Speak to a consultant and learn more: 0800 604 5555
