O Hype da Inteligência Artificial e o Valor de Fazer o Caminho Certo

The Hype of Artificial Intelligence and the Value of Doing the Right Way

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In recent months, the market has plunged into a movement of collective hysteria The world revolves around Artificial Intelligence. Every week, a new competitor announces its "revolutionary AI," its "autonomous assistant," or some promise that will supposedly change the business world.

But, if we look closely, a good part of it is pure hype — hasty, superficial, and poorly understood solutions, created by companies that don't even grasp the fundamentals of what they're selling.

Five years ago, we chose a completely different path. We decided to have just a single productAnd that decision changed everything.

We focus all of MatrixGO's strength on something we've believed in from the start: AI-based automationWhile the market chased after fads, we delved deep into the essence. Back then, still working with the technologies of the time, we already foresaw what was to come. Just like in the movie. MatrixWe knew that one day AI would... to surpass even human capacity...and that errors—being human—would also be amplified.

That's why we decided to take a different path: depth, not speedAnd the result of this journey has a name: MORPHEUS — our ecosystem of intelligent agents.


Morpheus: an AI ecosystem with purpose, method, and consciousness.

While the market rushes to launch products, we open the... Morpheus For MatrixGO customers only, in a large controlled test pilotwith a clear objective:

  • Improve the product experience,
  • Maximize delivery efficiency,
  • And drastically reduce the operational cost.

But we didn't stop there. This week, we started the MCP — Morpheus Certification Program, an internal program of technical and behavioral certification for our employees.

And this is not just another course about magic prompts or chat tricks. The MCP dives into Embedding, semantic vectorization, attention heads, transformers, gradient descent, supervised fine-tuning, reinforcement learning with human feedback (RHLF)and especially, human behavior — because all AI, no matter how advanced, is an extension of the intentions and emotions of those who train it.


MatrixGO: From software company to research and innovation center

Today, MatrixGO is much closer to a major center for research and applied innovation in Artificial IntelligenceOur job is to build more than just a software company. truly intelligent agents, which learn, interact, and evolve with purpose — and not just scripts disguised as AI.

Therefore, we followed the slower but more solid path. After internal training of MCPWe will replicate the program for partner clients — those who have been with us for years understand the complexity of AI and value technological maturity. Only then will we open sales to the market.


The future belongs to those who understand what they are building.

Reputation isn't built on hype. It's built on consistency, purpose, and results. And, after more than 20 years of historyWe don't trade that for likes on a post or empty headlines.

While many are rushing to launch "generic AIs," MatrixGO continues to shape the The most robust ecosystem of intelligent agents in the country. — based on scientific, technical and human principles.

THE Morpheus It's not a chatbot. It's a living Artificial Intelligence architecture. And this is just the beginning.


MatrixGO isn't riding the hype. It's building the future of Artificial Intelligence with a foundation, method, and human soul.

Nicola Sanchez

CEO | Leading the AgenticAI Revolution for Enterprise

October 21, 2025

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