Recently, the Goal announced a series of updates that place the WhatsApp Business Platform node center of the companies' communication strategy. Like this, for those looking for reduce costs, automate processes and improve customer service, this is the ideal moment to transform WhatsApp into a true business intelligence platform.
Furthermore, with features like voice calls via API, marketing messages, and Google My Business integration and platforms like VTEX and Shopify, the new generation of WhatsApp Business promises to help companies gain scale efficiently, without losing quality of service.
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Cost reduction and productivity gains
Have you ever thought about reduce operating costs and buy time in your team's routines? With this type of technology, this is entirely possible.
With the automation of repetitive routines, as customer reception, sending a second copy of the invoice, payment confirmation or first level support, it is possible to achieve real results, as it allows:
- Reduce dependency of traditional telephony;
- To save money with own servers;
- Gain agility in the response and resolution of demands.
Furthermore, the Official WhatsApp API, combined with smart bots, delivers all these solutions in one safe environment and approved by Meta, ensuring efficiency and reliability in every interaction.
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Automated service with a premium experience
To the companies that want to keep up with the digital transformation are increasingly, adopting AI-trained chatbots and voicebots to offer service with more empathy and resolution.
With the Virtual Assistant Morpheus, for example, it is possible train an agent based on the company's data, language and internal processes. So he understand the client's context, responds coherently and generates real value throughout the journey.
Furthermore, with the release of native voice calling functionality on WhatsApp for some companies, it will be possible resolve complex cases in an agile and integrated manner, within the same conversation.
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Optimize channels and integrate data
With the new Meta updates, it will be possible to increase operational efficiency and improve integration between channels. Now, companies will be able to:
- Integrate WhatsApp with platforms of e-commerce, as VTEX and Shopify;
- Use ad campaigns with optimization for qualified leads;
- Connect WhatsApp to CRM of the company, activating campaigns based on the real purchasing behavior;
- Use performance reports for analysis and continuous improvement.
As a result, there will be more sales, less friction, organized data and much smarter decisions.es.
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Matrix Go is an official partner of Meta
We are experts in automation, artificial intelligence and digital service, and that's why we help companies increase the efficiency of their operations.
With our solutions, it is possible:
- Automate service with intelligent chatbots and voicebots, optimizing time and resources;
- Configure and enable specialized assistants with the Morpheus, our platform Agentic AI;
- Integrate WhatsApp to yours marketing campaigns and commercial operations, connecting channels and expanding results;
- Ensure compliance with the LGPD and data governance, ensuring security and transparency in every interaction.
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Want to sell more with less effort?
Talk to one now Matrix Go Specialist and see how our ecosystem can help your company transform service as a result real.
📍 www.matrixgo.ai
📞 0800 604 555
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