As natural as asking about the level of knowledge in Word and Excel, or even the mastery of a foreign language, Recruiters are now also investigating candidates' proficiency in Artificial Intelligence. In other words, the number of companies and recruiters that ask for knowledge in AI.
And anyone who thinks that the “new requirement” is so new or is reserved for the technological sphere is mistaken. First, tasks and jobs involving AI are not completely new; but in fact, the boom in ChatGPT and generative AI in recent years has reinforced a latent proficiency in this area. It is also observed that AI domain not exclusive to the tech sector – sectors such as healthcare, marketing, banking, utilities, retail, among others, are beginning to request such expertise.
In the US, for example, one in four jobs in the technology sector, published between January and February 2025, seek employees with AI skills, according to the Wall Street Journal. In January, 361,000 IT jobs were related to Artificial Intelligence.
The trend is already taking professionals to seek specialization and in-depth courses in the practical and professional use of this technology. Creating prompts and strategic direction for AI, cross-referencing data and uses of different AI engines, feeding the database, analyzing data, and extracting satisfactory results from AI models are some of the key functions of these professionals.
On the other hand, the trend also reinforces a adoption and massive investment by companies in this technology. Entrepreneurs, shareholders, board of directors and decision makers are aware of the tool's potential and the importance of investing in AI in order to optimize their results and not fall behind.
Be simply in the internal strategic use, for generating reports and presentations, summarizing texts, developing campaigns and generally assisting professionals with their day-to-day tasks.
Or even, AI employed in core business operations and/or support and service. Often, a prominent front of Artificial Intelligence activity, automated service, integrated by Chatbots and Voicebots, is something that is quite expected by customers nowadays.
More than that, Generative AI itself can now be integrated into customer service chat with the client, in order to not only provide support, but also provide unique interaction and customization options This is the case, for example, with e-commerce sites that, in addition to notifying customers about product delivery, provide installation and usage tips; or even travel agencies, which, after selling a package or ticket, are available to create personalized itineraries – all through conversation with integrated generative AI.
Following a concept of metalanguage, it is already common, therefore, find AI talking about itself. Like this? Artificial Intelligence models that help users understand how to use the model itself. A kind of virtual assistant that teaches you how to be operated on.
In the context of care, for example, Copilot function, empowers customer service agents with AI tools highly fed with protocols and organizational culture of a given business, in such a way that during the service, the agent can perform queries that would take a lot of time and/or generate automatic responses following a particular pattern and tone of voice.
What else can we expect from AIs? Experts believe in increasing strength of generative models and, in particular, of the AI agents, programmed to operate autonomously with pre-defined objectives for a given area, business or segment.
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