Imagine enter a website or app of your preference and to be able to build a unique journey right there. marked by Questions and generation of customized screens Does it meet your needs and desires? Imagine entering an e-commerce site and already seeing a menu listed with your recurring purchases/categories and preferences?!
We are talking about power of generative interfaces, which, unlike static and universal interfaces, allow that The design, content, and functionality of a page adapt to the needs of a specific user in real time..
Have you heard of images, text, and videos automatically generated by Artificial Intelligence (generative AI)? The promise now is that... The interfaces will also be generated in a customized way. – a breakthrough that should allow, for the first time, Technology adapts to us, not the other way around. (that we are forced to adapt to it).
Generative Interfaces – what are they?
Unlike traditional static interfaces – rigidly and universally designed to consistently meet mass needs; Generative interfaces represent a new type of digital experience.in which the The layout, content, and functionalities are generated dynamically in real time. depending on the specific interactions and needs of each user.
Based on modular blocks and components (content, functionalities, interface elements), these interfaces They rely on the framework of Artificial Intelligence. to assemble and build a specific website/app/system in real time, based on the user journeyFinally, we have a a highly hyper-personalized and individualized digital experience.
This means then More work for the UX (User Experience) field? Yes and no! Adopting generative interfaces doesn't mean creating thousands of layouts or possibilities from scratch; that task is left to AI. But UX professionals need to feed the artificial intelligence engines with consolidated business and user data, as well as constantly monitor the technology to avoid errors and misinterpretations.
How does it work in practice?
Imagine you're reading a blog post like this one, or a news story about the evolution of Artificial Intelligence. In the middle of the article, something sparks your curiosity: you'd like to know, for example, when AI emerged and who created it. In a generative interface, simply click on the word "AI" and ask."When did it appear?", "Who created it?" The answer appears within the article itself without interrupting the reading.In other words, the article gains 3 extra paragraphs exclusively for you.
Let's say that a particular image in an advertisement for a travel agency features a lake in the background. You, being quite curious, became interested in that place. Do you want to know where it is? Simply circle the image area and ask.The interface responds by dynamically adjusting the page to provide the answer.
Even more dynamic would be, as we exemplified at the beginning, the The possibility for an e-commerce site to recognize a returning subscriber or customer and adjust its entire interface and menu accordingly. for items with a higher probability of purchase/repurchase.
All these experiences allow the Users follow their own curiosity and preferences., obtaining immediate answers in a straightforward manner, without interruptions.
LEARN MORE: The NASA (National Aeronautics and Space Administration) website already allows users to interact with text and images, generating personalized responses depending on each user's experience. Watch a demo here!
Paradigm Shift
It is no exaggeration to say that Generative interfaces are revolutionizing the way we interact with technology.As we said, instead of us being "forced" to learn how to use and adapt to a particular technology, it is now the technologies that are learning to adapt to our needs.
This means that Digital experiences will not be the same.in the sense that static interfaces will be left behind, and also in the fact that Each user will have access to different content and layout. – individualized.
That would be the The ultimate example of hyperpersonalization. what empowers users even more and consumers and challenges companies and businesses. Those who recognize the potential of generative interfaces now and invest in their implementation, focusing on personalized, individual, and intuitive interactions, will be ahead of the game.
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