According to data from Meta itself, Brazilians send in many more stickers. when compared to the world average! Yes! A creativity and spontaneity of the Brazilian public It fosters communication not only through audio and text, but also through these [methods/methods]. beloved graphic features.
THE WhatsApp has already noticed the trend. and comes investing more and more in the personalization and customization of stickersAccording to them, such a possibility It further facilitates the communication process. taking into account typical cultural and regional nuances – Emotions and feelings are expressed through stickers. often better than when viewing via text.
Business Stickers?
But Is it possible to express yourself through stickers in conversations with your clients??
The answer is YES!
Of course, Certain issues, situations, and contexts require seriousness.Precision and formality are essential. There is no justification, for example, for sending funny stickers when the customer is dissatisfied, makes a complaint, and/or has a problem.
Certain business segments also, in theory, They require more formal and protocol-based communication.Banks, financial services and/or services involving confidential data. They may not benefit. of sharing of stickers.
However, Many businesses and situations are amenable to communication in this way.Stickers can be used strategically by companies as A way to humanize the conversation, surprise the user, generate empathy, engagement, and connection..
Think generally about Use in shipping confirmations, thank you notes, and introductions.Take advantage of current trends and stories to interact. Avoid, of course, controversial topics and/or those that could generate double interpretation – when in doubt, use stickers, but be conservative in your approach.
Personalization
And as we said, WhatsApp doesn't miss a chance to make stickers and the communication process with them increasingly personal.Therefore, it has been implementing a series of actions – follow along.
New Searchable GIPHY Stickers
WhatsApp made a partnership with GIPHY and his extensive collection of stickers. The integration It allows the user to find and share relevant and interesting stickers without leaving the app.To access, simply click on the sticker icon and search using text and even emojis.
Custom Sticker Maker
iOS users already had access to this feature. The new thing is that it... It also arrived for the Android system.. You can create, edit, and share your own stickers using photos and graphic files.After they are created, the Stickers are automatically saved to the tray. WhatsApp stickers, which makes them easier to use.
AI figurines
Couldn't find the perfect sticker for a particular moment, context, or situation? It's possible to create custom stickers with Meta AI.For now, the feature is only available to users in the US, but it should be arriving here soon.
What if the The future of interactions is increasingly conversational.more than words, It is also necessary to delve into the specifics of this type of communication. so beloved by users in Brazil and around the world. Don't be fooled, The stickers have their value.And more than just funny resources to send in the family group chat, they They hold enormous potential for engagement. when used intentionally and strategically by companies.
WhatsApp Business API
How about Explore the potential of trading cards in mass shootings. Promoting your business? The WhatsApp API is the safest way to send active messages for a large number of users without running the risk of having their number banned.
Furthermore It's possible to automate conversations in the app. and have access to a multitude of exclusive resources to professionalize your digital communication.
Talk to Matrix GoWe are! official partners of Meta And we can help you: 0800 604 5555
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