At the beginning of last month, in Meta Conversations (Brazilian event of the tech giant) Mark Zuckerberg himself confirmed the making available Meta's own generative AI tool. For Brazil. Since then, speculation on social media about the technology's format has arisen at the same speed as real concerns about its ethical issues. Therefore, we have decided to summarize below everything that is known so far about it. Meta's new AI and its impact on the market.. Follow.
What to expect?
The burning question is "when"! Meta confirmed that AI will be available in July.Therefore, its arrival is expected in the coming days. The same It will be integrated into the company's social networks.: WhatsApp, Instagram and Facebook.
Its operation promises to be very similar to competitors (OpenAI's ChatGPT and Google's Gemini), enabling Queries on various topics via text prompts and image generation. in various styles with AI.
The main expectation is that Meta's membership helps to popularize and spread generative AI. Given the reach and usability of the company's social media networks, ChatGPT and Gemini, although widely used, have not yet managed to reach a large audience (a potential that Meta's AI can fulfill).
Misinformation
The ethical concern, however, falls on the possibility of technology (widely disseminated) to generate false or inaccurate data, contributing to fake news, misinformation and fraud.
Nothing different from the main issues that plagued OpenAI and Google when launching their respective generative AIs. The difference here is that... the GoalDue to its size and the applicability of its network tools, It is indeed necessary to implement effective methods to combat misinformation. so as not to promote chaos.
Recently, for example, the company enabled the possibility of categorizing content as "developed by AI" On Instagram, although still spontaneously flagged by users, the measure represents the beginning of a first attempt at transparency. Experts believe that the automatic categorization of this content should come naturally in future updates.
New Guidelines and Terms of Use
The opportunity for such changes coincided with less than ideal timing for Meta will also announce changes to its guidelines and terms of use.Which, of course, raised concerns!
The company confirmed that it is using user data to train artificial intelligence modelsAccording to Meta, it is only using public information for training, which does not include, for example, direct messages.
In compliance with the LGPD (General Data Protection Law), Brazilian users can refuse to have their data used. for training purposes; however, Meta does not disclose this possibility nor explain how to proceed with a refusal.
Historically, a large portion of social media users have also shown little concern about how their data is used (which is extremely dangerous).
AI versus Privacy
Experts view favorably the Meta's adoption of generative AI as a means of promoting popularization and democratization of such technologyBut they warn of a latent need for control mechanisms To prevent the spread of misinformation. Furthermore, the use of personal data for training tools requires greater transparency from the company so that we are not surprised in the future by allegations of data leaks, manipulation, and misuse.
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