If the Artificial intelligence has revolutionized various areas and sectors. from the economy, and having helped different professionals in carrying out their tasks, it is no different when we talk about digital communication and advertisingYes, herself. Goal (owner of Facebook, Instagram and WhatsApp) recently announced new generative Artificial Intelligence features aimed at advertisers.And it's not a recent development that they've been encouraging the use of AI in the configuration, monitoring, and creation of advertising on their Meta Ads network (Ads Manager). Discover the main new features below.
Meta and Artificial Intelligence
Mark Zuckerberg's company reported a 27% increase in revenue in the first quarter of 2024, reaching US$ 36.5 billion – the company's biggest growth since 2021. Experts attribute this positive phase to recent restructuring of the advertising system from the company, which invested heavily in Artificial Intelligence to overcome restrictive adjustments in Apple's privacy policy.
For example, today 30% of the content posts in the feed of Facebook are delivered by a automated system of personalized recommendations; and 50% of the content that people see on Instagram are the result of AI-driven recommendation.
Indeed, Artificial Intelligence has become increasingly accurate in its recommendations, which contributes to a welcome... effectiveness in ad targeting.
New AI Features for Meta
The recent news announced by Meta They remain within the scope of creating ads on the platform.The company understands that not all businesses have expertise in ad design/editing/writing, or even have staff/time constraints in creating them. These aspects should not prevent you from advertising on Meta Ads – that's why. The new features promise to make creating ads easier. (currently available only in English):
AI and Images
Advertisers will now be able to generate image variations starting from an original announcement of my own, adjusting them to different shapes and surfaces (ideal for various platforms). It will also be possible Add text overlays. in the images, with different font options.
AI and Texts
THE Automatic text generation has been improved. something to think about the brand's voice and tone from different companies and segments, creating variations for titles and main texts. It is believed that soon, this capability will be integrated into Meta Llama 3 (a natural language learning tool developed by Meta), further improving ad performance.
Such news They are now available on Meta Ads. (Ads Manager) via Advantage+, which has had its tools updated. Considering that ads (and their effectiveness) are the main source of income for Facebook and Instagram, it's natural to see Meta is increasingly embracing the Artificial Intelligence trend.We will see plenty more innovation, and everyone (advertisers and users) has everything to gain!
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