THE Matrix OMINI It has introduced several innovations for companies, allowing them to improve interaction with customers through Instagram and HSMs (Highly Structured Messages). These are Powerful tools for communicating and automating processes efficiently. Let's learn more about these solutions and how they can boost your digital presence.
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Instagram: the rising communication channel
Instagram has become more than just a photo-sharing platform. With a strong presence, businesses now have the chance to connect directly with customers. According to research, the time people spend on Instagram has increased significantly, making it a vital channel.
The Instagram app is present on almost every smartphone in Brazil, which is the second largest market for the social network in the world, after the United States, according to Panorama Mobile. Every month, around 95 million Brazilians use Instagram to stay informed, have fun, and connect. This number grew by 111% from 2019 to 2020 and is expected to continue increasing in the coming years, following the trends and needs of digital consumers.
Instagram is a powerful tool for businesses that want to improve their customer service. You can use the app to communicate with your audience and showcase your products or services. Furthermore, with With the OMINI platform, you can connect Instagram with more than 20 other communication channels, increasing your interaction options.Discover how OMINI can make your work on Instagram easier and more efficient. Check it out!
Automation and integration on Instagram
OMINI offers a range of resources for businesses that want to use Instagram as a communication channel. Automated customer service workflows are an essential tool, allowing customers to obtain information, support, and even make purchases in an automated way. Furthermore, integration with human agents offers personalized and efficient service.
Indicators and Reports
The ability to generate metrics and reports on Instagram is a significant differentiator. By analyzing performance, response time, and service quality, theCompanies can continually improve their communication strategies.
HSMs: leveraging WhatsApp for business
WhatsApp's HSMs have undergone significant updates, transforming them into a powerful tool for marketing campaigns and business interactions. With the ability to send up to 10 buttons in a single message, companies can diversify their approaches and make it easier for customers to access relevant information.
Editing HSMs and sending limits
One standout feature is the ability to edit HSMs, giving companies the flexibility to correct any errors before sending. Regarding sending limits, Companies can increase their ticket size by demonstrating consistent, high-quality usage, allowing for a higher volume of daily messages.
Customized forms: the new frontier of interaction.
The launch of customized forms represents a remarkable evolution. Agents can now fill in strategic information before finalizing a call, providing an efficient way to document important data.Integration with ticketing systems further enhances this functionality.
Instagram + HSMs and OMNI
Instagram and HSMs are tools that allow businesses to send personalized and relevant messages to their followers on the social network.This is similar to what they already do on WhatsApp. To do this, you need prior authorization from customers, known as opt-in. This is a way to use Instagram to communicate with customers efficiently and respectfully, following the platform's rules and best practices.
OMINI is a complete solution to enhance customer interaction.With this tool, companies can stand out in the digital landscape, offering quality service and effective communication. By taking advantage of these innovations, companies can strengthen their relationships with customers and improve their results. Contact us! We are ready to help you on this journey of innovation. Come to us! Matrix!
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