In recent years, e-commerce has experienced high growth on the internet due to the widespread use of mobile devices. With the rise of social media and messaging apps, platforms like Facebook and WhatsApp have become indispensable tools for online businesses.One of the most powerful features of these platforms is the Catalog, which allows companies to display and manage their products efficiently.
The Facebook and WhatsApp catalog is a tool that allows users and merchants to create and share lists of products or services with their customers and contacts.The catalog can be used to advertise offers, new products, promotions, and information about items available for sale or purchase.
From micro-enterprises to large companies, the WhatsApp Business Catalog is revolutionizing the way business is conducted. With significant advantages, ranging from ease of use to the ability to reach a wider audience, this tool is a game-changer in modern e-commerce.WhatsApp Business offers features such as a business profile, labels, automated messages, statistics, and of course, a catalog.
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WhatsApp Business
The WhatsApp Business Catalog has become an essential tool for merchants who want to expand their reach and maximize their sales.
The tool allows you to share products and services with customers via WhatsApp. The catalog is visible on the business profile and can contain up to 300 items with name, price, description, link, and product code.Thus, companies present their products and services in a clear and accessible way, establishing a direct and efficient sales channel with customers.
With significant benefits, ranging from ease of use to the ability to reach a wider audience, this This tool represents a fundamental shift in contemporary e-commerce..
Facebook Business
The product catalog of Facebook Business is a tool that allows businesses to create and manage a set of items they want to promote on Facebook platforms, such as Facebook and Instagram..
When creating a product catalog, companies can provide details such as name, description, price, availability, images, and links related to each item.This information is used to create dynamic ads, product tags, and even an integrated online store on Facebook and Instagram business pages.
With a product catalog set up, companies can create highly targeted and personalized advertising campaigns.For example, it's possible to target ads to specific audiences based on their interests or past purchasing behaviors.
Furthermore, the The Facebook Business product catalog also offers advanced features, such as inventory synchronization.This means that product availability information can be automatically updated based on sales or current inventory.
Advantages of using the WhatsApp and Facebook Business Catalog
THE Product Catalog is a tool that allows you to store your product information to advertise or sell on Facebook Shops and Instagram.You can create and manage your catalog in Commerce Manager or Business Manager, and connect to the e-commerce platform to synchronize your inventory. Some of the benefits of the Product Catalog are:
Greater availability of service To your customers anytime, anywhere via WhatsApp.
Speed in problem solving in sending automated and personalized responses to customer questions about products and services.
Personalizing approaches By targeting ads and store content based on customer profiles, interests, and behavior.
Reducing waiting time It facilitates the purchase and delivery process of products and services, with confirmations and tracking information sent via email.
Data collection, feedback, trends, and bottlenecks. It helps analyze ad and store performance, and identify opportunities for improvement in customer service.
The Facebook and WhatsApp Catalog is a powerful tool for boosting online business. By using it efficiently, entrepreneurs can increase product exposure, improve customer experience, and drive sales.
OMINI
Using the WhatsApp Business Catalog offers several advantages. Besides allowing your customers to view your products at any time, it also allows you to reach a wider audience and interact with your customers in a more personalized way. Using the catalog on WhatsApp Business makes the process of displaying and promoting products much easier.
Our unified digital communication platform (omnichannel), Matrix OMINI Manage all your customer service, personalize messages, and automate workflows, making communication more professional. See how simple the setup is in OMINI:
- Create the catalog in the Business Manager;
- Link to your Catalog on WABA
- Synchronize the catalog in OMINI
- Insert and configure the Catalog component in the Flow;
- Insert and configure the Decision component in the Flow;
- In the WhatsApp account's Extra Settings;
- Enable "Show cart" and "Show catalog" options.
With the OMINIIt is possible to link your entire catalog to the customer service platform. Speak with a Matrix Consultant!
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