In recent years, the WhatsApp has become one of the most popular messaging platforms worldwide.Millions of people use the app daily to communicate with friends, family, and even for business purposes. With the goal of offering a more robust and efficient service for businesses, the... WhatsApp has introduced the WhatsApp API, a powerful feature that allows businesses to connect with their customers in a more direct and personalized way..
One of the recent changes brought about by the WhatsApp API is... new billing modelPreviously, commercial use of WhatsApp was free, but now companies need to pay for API access, which raises some questions and concerns. However, it's important to understand the benefits this new model brings.
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So, what exactly is the WhatsApp Business API?
Currently, WhatsApp has become an indispensable application not only for communication between people around the world, but also for more than three million businesses.
Yes! We're talking about the famous WhatsApp Business, which, since its launch in 2018, has become an indispensable strategic resource for attracting, selling to, and retaining customers in various market segments.
In addition to enabling easier and more practical communication between brands and customers, WhatsApp Business also guarantees:
- A business profile that displays the company's address, email, and website.
- Automation of quick responses with essential information;
- Message classification with labels that facilitate organization and usability;
- Possibility to develop chatbots to gain scalability, engagement, and customer loyalty (available for the API version).
THE The WhatsApp Business API allows the application to be integrated with other customer service platforms.With this, the possibilities for optimizing communication are even greater. As a result of this integration, customer service becomes more productive and efficient, which increases the chances of success.
What are the advantages of the WhatsApp Business API?
Beyond simply implementing chatbots, the WhatsApp Business API offers several other benefits for a company's communication. Check it out.
1. Automatic responses
Automatic responses in The WhatsApp API makes the company available to users at any time. In addition, it allows you to share important information about opening hours, closure periods, and even promotions.
2. Scalability
With the With the WhatsApp API, your company will have a much larger scale of customer service.In other words, it will be possible to handle many more demands simultaneously. Furthermore, it's possible to personalize communication and send standardized messages. In practice, the customer service team will be able to focus on more specific requests.
3. Marketing campaigns
The WhatsApp Business API also creates possibilities for marketing campaigns. In other words, It's possible to generate new business opportunities and create campaigns to increase sales through the app.In practice, a company can capture leads, promote events, run promotions, and close deals through the app.
4. Safety and trust
One way to convey security and trust to customers is by using the WhatsApp Business API. From the beginning, A company goes through numerous security checks by WhatsApp itself..
5. Data analysis
The data generated by WhatsApp APIs can provide insights for specific improvements, report creation, and decision-making.
6. New SAC Law
Recently, the rules for Customer Service, or SAC, have changed. Previously, the law guaranteed customer service only by telephone. But... As of October 2022, messaging apps were also recognized as customer service channels..
7. Customer service management
Other versions of WhatsApp have few customer service management tools. With the WhatsApp API, Your company will have complete control over customer service management, being able to centralize everything on one platform.
This means that in one place, your company will have the tools to understand various details of customer service.
8. WhatsApp Business Search
WhatsApp now allows you to find businesses within the app itself, using WhatsApp Business Search. Customers can then chat directly with businesses through the app.
With the API, customers will be served quickly, further shortening the shopping journey. and the Brazilian Matrix We offer effective chatbot and AI management. Talk to a Matrix consultant and learn more: 0800 604 5555.
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