Camilla Correa
September 9, 2025
12:00 pm

Conversational Marketing: 5 Strategies to Engage Customers and Sell More

THE consumer behavior has changed. Today, he hopes that communication with brands be fast, personalized, and efficient. Cold forms and long waits no longer work, then reduce the chance of conversion.

In this scenario, the conversational marketing became one of the most powerful tools for companies that want to create lasting relationships and sell more. Why, by joining messaging channels like WhatsApp, Instagram Direct and chat on the website with artificial intelligence and automation, your company can be present at the right time, offering exactly what the customer needs.

In short, we gathered 5 practical strategies to transform conversations in business opportunities in a scalable, personalized and efficient way.

1. Prioritize instant communication channels

THE modern client he wants practicality. If he sends a message, expects to be answered almost immediately, then values agility.

That's why, the conversational marketing should happen on channels that he already uses on a daily basis, such as WhatsApp Business API, Instagram Direct or Messenger.

When communication takes place in these environments, the response time falls, the contact barrier disappears and the brand value perception increases. However, it is important to ensure that these channels are integrated to maintain consistency in service.

Tip: Centralize these channels into one single service platform, why this way you maintain history and speed up interactions.

2. Offer 24/7 omnichannel service

Being available only during business hours is no longer enough.
Common integrated chatbot to multiple channels, it is possible to offer responses 24 hours a day, without losing quality.

This continuous service reduces queues, increases satisfaction, and ensures a consistent experience, even when the customer switches channels.
Additionally, it frees up your team to focus on more complex and strategic demands.

3. Personalize each conversation

The big difference between conversational marketing is the ability to personalize communication.
Don't treat all customers the same: use historical data, preferences, past purchases, and campaign behavior to tailor your approach.

This creates a sense of closeness and builds trust. A relevant message at the right time can be crucial for conversion.

Example: If the customer has already interacted with a product on the website, the chatbot can offer an exclusive discount or explanatory content about it.

4. Generate and qualify leads in real time

With conversational marketing, lead capture stops being a static form and becomes an interactive experience.
From the very first contact, it is possible to identify interests, collect information and qualify the lead automatically.

This shortens the sales cycle, as the customer moves faster to the decision stage. And, when the salesperson takes over the conversation, they already have all the information they need to close the deal.

5. Measure results and constantly optimize

Tracking metrics is essential to understanding the impact of conversational marketing.
Monitor metrics such as average response time, conversion rate, link clicks, customer satisfaction, and even sales generated.

With this data, it's easier to identify bottlenecks, adjust the tone of communication, and improve the strategy's performance.
The key is to treat every interaction as a learning opportunity.

Matrix Go Solutions

THE conversational marketing It's not just a trend, it's the basis for an interactive and efficient relationship with the customer.
With the Matrix Go, you can join IA and automation to create personalized conversations, shorten response times, and increase conversions.

📲 Contact us at 0800 604 5555 and discover how to transform your service with artificial intelligence.