For a long time, Las Vegas has been known as the city that never sleeps. In recent years, São Paulo has held that title nationally. But in an increasingly connected world, sleep is becoming less of an option. People are connected 24 hours a day, whether through their computers or cell phones, which are always on 3G, 4G, 4.5G, 5G, or Wi-Fi.
Precisely because of this uninterrupted connection, problems no longer have a set time to occur. And nobody wants to – and often can't even – wait for a specific time to receive support. Everything needs to be done promptly. Immediacy in service delivery ceases to be a luxury offered to the customer and becomes a prerequisite for the company to operate competitively in the market.
Would you want your customer to prefer your competitor because they "provide better service"? Logic dictates that the answer to this question is a resounding no. But this risk is real and should be considered during business planning. If they call and are not answered once, they will be frustrated. If this process is repeated one or more times, the tendency is that, next time, they will call another company and only contact yours again to cancel.
Nowadays, people are looking for good experiences. And being able to offer that makes an immeasurable difference. Having a good signal is too basic to be the only "differentiating factor." Having the best signal doesn't mean the absence of flaws. The best companies aren't just those that have the best signals, but those that quickly resolve any problems so that the user can effectively enjoy their main service, which was the reason they hired the company in the first place.
How can I serve my customers 24 hours a day?
As previously mentioned, people are always connected to the internet, and it's the best channel to provide this service. Social networks and messaging apps are literally at hand and are frequently used by millions of Brazilians. The great advantage of these digital environments is that they don't close; they don't only work during business hours. Promptly attending to, answering questions, resolving problems, and addressing any other demands that arise will transform your customer's experience with your company.
The math is simple when you put it on paper. Quality service and immediate assistance are synonymous with satisfaction, and a satisfied customer indicates business prosperity. That's what SmartISP Omni can offer you. You'll always be available, and your customer will never be left stranded in an emergency.
