{"id":6626,"date":"2026-11-13T09:54:51","date_gmt":"2026-11-13T12:54:51","guid":{"rendered":"https:\/\/matrixgo.ai\/?p=6626"},"modified":"2026-11-13T09:58:01","modified_gmt":"2026-11-13T12:58:01","slug":"novo-modelo-cobranca-whatsapp-business-platform-marcio-santiago-explica-entrevista-radio-fandango","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/es\/novo-modelo-cobranca-whatsapp-business-platform-marcio-santiago-explica-entrevista-radio-fandango\/","title":{"rendered":"Novas Cobran\u00e7as no WhatsApp: M\u00e1rcio Santiago explica mudan\u00e7as em entrevista"},"content":{"rendered":"<p class=\"wp-block-paragraph\">EL <strong>novo modelo de cobran\u00e7a do WhatsApp Business Platform<\/strong> tem provocado discuss\u00f5es entre empresas que utilizam o aplicativo como ferramenta estrat\u00e9gica de atendimento, vendas e relacionamento com clientes. Com as mudan\u00e7as na precifica\u00e7\u00e3o, neg\u00f3cios de <strong>diferentes segmentos precisam reavaliar suas opera\u00e7\u00f5es<\/strong>, compreender os impactos financeiros e buscar alternativas para manter a efici\u00eancia da comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esclarecer esse novo cen\u00e1rio, <strong>M\u00e1rcio Santiago, Gerente de Marketing da Matrix Go, participou de uma entrevista \u00e0 R\u00e1dio Fandango 102,5 FM<\/strong>, abordando as principais mudan\u00e7as na pol\u00edtica de cobran\u00e7a da plataforma e seus reflexos no dia a dia das empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a conversa, M\u00e1rcio <strong>destacou os desafios enfrentados pelas organiza\u00e7\u00f5es, a import\u00e2ncia do planejamento dos custos de comunica\u00e7\u00e3o e como solu\u00e7\u00f5es de atendimento inteligente, automa\u00e7\u00e3o e Intelig\u00eancia Artificial <\/strong>podem contribuir para opera\u00e7\u00f5es mais eficientes e sustent\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assista \u00e0 entrevista completa abaixo<\/strong> e entenda o que mudou no WhatsApp Business Platform e como sua empresa pode se preparar para essa nova realidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LEA TAMBI\u00c9N: <a href=\"https:\/\/matrixgo.ai\/guia-novo-modelo-cobranca-whatsapp-business-platform\/\">&#8220;Guia para o Novo Modelo de Cobran\u00e7a do WhatsApp Business Platform&#8221;<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LEA TAMBI\u00c9N: <a href=\"https:\/\/matrixgo.ai\/max-price-whatsapp-testa-preco-dinamico-mensagens-marketing\/\">&#8220;Max Price: WhatsApp testa pre\u00e7o din\u00e2mico para Mensagens de Marketing&#8221;<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Entrevista: Novo Modelo de Cobran\u00e7a do WhatsApp Business | com M\u00e1rcio Santiago - 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