{"id":4371,"date":"2024-08-14T11:48:20","date_gmt":"2024-08-14T14:48:20","guid":{"rendered":"https:\/\/matrixgo.ai\/rich-cards-para-instagram\/"},"modified":"2024-08-14T11:48:20","modified_gmt":"2024-08-14T14:48:20","slug":"rich-cards-para-instagram","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/es\/rich-cards-para-instagram\/","title":{"rendered":"Tarjetas enriquecidas para el canal de Instagram. \u00bfLas conoces?"},"content":{"rendered":"

Probablemente hayas o\u00eddo hablar de ello. Tarjetas enriquecidas asociadas con Google<\/strong> o incluso b\u00fasquedas en la plataforma. \u00bfTarjetas enriquecidas en Instagram? \u00a1Eso es nuevo! S\u00ed.<\/strong> As\u00ed pues, le dimos un nuevo nombre. Funci\u00f3n de soporte de mensajer\u00eda en Instagram Direct <\/strong>que se est\u00e1 consolidando como otra opci\u00f3n gr\u00e1fica para la comunicaci\u00f3n estrat\u00e9gica. Descubre esta nueva tendencia y c\u00f3mo empezar a usarla a continuaci\u00f3n.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Tarjetas enriquecidas de Google<\/h2>\n\n\n\n

Tarjetas ricas<\/strong> (o Tarjetas Enriquecidas, traducci\u00f3n literal) es una antigua Funci\u00f3n de Google<\/strong> creado para para que los resultados de b\u00fasqueda sean m\u00e1s atractivos y est\u00e9n disponibles<\/strong>Residencia en fragmentos ricos<\/em> Es posible configurar ciertos resultados para que aparezcan en carruseles con navegaci\u00f3n deslizante<\/strong> A la derecha o a la izquierda.<\/p>\n\n\n\n

Google introdujo esta funci\u00f3n visual en 2017 para que ciertas empresas pudieran aprovecharla para crear... Visualizaci\u00f3n singular que destaca por sus im\u00e1genes y contenido creativos.<\/strong>.<\/p>\n\n\n\n

\"\"
Ejemplo de una tarjeta enriquecida de Google<\/em><\/figcaption><\/figure>\n\n\n\n

Las tarjetas enriquecidas de Google est\u00e1n disponibles para 3 categor\u00edas de negocios: restaurantes locales, recetas y pel\u00edculas.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Tarjetas enriquecidas para Instagram<\/h2>\n\n\n\n

\u00bfQu\u00e9 tiene que ver Instagram con las Tarjetas Enriquecidas?<\/p>\n\n\n\n

Bas\u00e1ndonos en esto Formato de presentaci\u00f3n de contenido mediante tarjetas<\/strong>con la posibilidad de inclusi\u00f3n de im\u00e1genes y estructuraci\u00f3n en un carrusel<\/strong>La nueva funci\u00f3n tambi\u00e9n se llama Tarjeta Enriquecida.<\/p>\n\n\n\n

Ahora<\/strong>Adem\u00e1s de la posibilidad de comunicaci\u00f3n directa entre clientes y empresas a trav\u00e9s de Facebook Messenger y\/o Instagram Direct, Es posible estructurar los mensajes en las tarjetas de visita.<\/strong>.<\/p>\n\n\n\n

Con un Navegaci\u00f3n intuitiva <\/strong>(deslizamiento a la derecha o a la izquierda), Adem\u00e1s de im\u00e1genes, estas tarjetas pueden contener botones.<\/strong> redirigir a un sitio web espec\u00edfico (o a diferentes sitios web). De hecho, un Una caracter\u00edstica muy atractiva para enriquecer a\u00fan m\u00e1s su comunicaci\u00f3n.<\/strong>.<\/p>\n\n\n\n

\"\"
Ejemplo de una tarjeta enriquecida para Instagram<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u00bfC\u00f3mo usar las tarjetas enriquecidas?<\/h2>\n\n\n\n

\u00a1Es sencillo! Accediendo al Chatbots e IA<\/a><\/strong> desde Matriz Go<\/a><\/strong>dentro del componente Tarjetas ricas en la corriente<\/strong>, encontrar\u00e1s campos para agregar texto<\/strong> (que acompa\u00f1ar\u00e1 a cada tarjeta), un campo para agregar pie de p\u00e1gina<\/strong> (donde sea posible incluir una descripci\u00f3n adicional), Seleccione una imagen<\/strong> y especificar un enlace de redireccionamiento<\/strong> A d\u00f3nde se dirigir\u00e1 al usuario al hacer clic en la tarjeta.<\/p>\n\n\n\n

Todav\u00eda es posible. Incluye hasta 3 botones.<\/strong>Acceso Bot\u00f3n Agregar<\/strong>, el usuario podr\u00e1 define el texto<\/strong> y tipo de bot\u00f3n<\/strong>, as\u00ed como el tuyo enlace asociado<\/strong>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00bfPor qu\u00e9 usar tarjetas enriquecidas en Instagram?<\/h2>\n\n\n\n

Obviamente, el hecho de que una nueva funci\u00f3n est\u00e9 disponible no significa que todo el mundo est\u00e9 obligado a usarla. Por supuesto, las tarjetas de visita enriquecidas deben ser adecuadas para su negocio y su estilo de comunicaci\u00f3n.<\/strong><\/p>\n\n\n\n

Ellos son Excelente para negocios con un alto atractivo est\u00e9tico.<\/strong> y\/o que Se benefician al destacar las im\u00e1genes de los productos como una forma de generar deseo y fomentar la acci\u00f3n.<\/strong> Desde la perspectiva del usuario, las agencias de viajes, los restaurantes y el comercio electr\u00f3nico en general son ejemplos de sectores que sin duda pueden beneficiarse enormemente de esta funci\u00f3n.<\/p>\n\n\n\n

Adem\u00e1s de ellos, los servicios y otros sectores verticales tambi\u00e9n son capaces de... Explora las Tarjetas Enriquecidas para enriquecer tu comunicaci\u00f3n, despertar la curiosidad del usuario, generar interacci\u00f3n y deleitarlo.<\/strong>.<\/p>\n\n\n\n

Haz una prueba<\/strong> Y observe las m\u00e9tricas de rendimiento (tasa de apertura, clics, tasa de conversi\u00f3n) y los comentarios generales de los clientes. \u00a1Disfrutar!<\/strong><\/p>\n\n\n\n

LEA TAMBI\u00c9N: Rese\u00f1as de Google: Nuevo canal sobre chatbots e IA<\/a><\/strong><\/p>\n\n\n\n

LEA TAMBI\u00c9N: Flujos de WhatsApp: \u00bfQu\u00e9 son y c\u00f3mo se usan?<\/a><\/strong><\/p>\n\n\n\n

LEA TAMBI\u00c9N: \u201c\u00bfQu\u00e9 son los mensajes RCS?\u201d<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Cart\u00f5es interativos dispostos em carrossel podem enriquecer a comunica\u00e7\u00e3o do seu neg\u00f3cio!<\/p>","protected":false},"author":24,"featured_media":4372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,393,527,50,1,373],"tags":[65,194,67,118,225,343,121,535,72,93,54,113,404,536,85],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-instagram","category-marketing","category-marketing-de-vendas","category-sem-categoria","category-tecnologia","tag-atendimento","tag-bots","tag-chatbots","tag-comunicacao","tag-comunicacao-digital","tag-google","tag-instagram","tag-instagram-direct","tag-inteligencia-artificial","tag-marketing","tag-matrix","tag-matrix-do-brasil","tag-matrix-go","tag-rich-cards","tag-vendas"],"acf":[],"yoast_head":"\nRich Cards para o canal Instagram. 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