{"id":4334,"date":"2024-06-14T10:17:22","date_gmt":"2024-06-14T13:17:22","guid":{"rendered":"https:\/\/matrixgo.ai\/meta-ia-para-anunciantes\/"},"modified":"2024-06-14T10:17:22","modified_gmt":"2024-06-14T13:17:22","slug":"meta-ia-para-anunciantes","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/es\/meta-ia-para-anunciantes\/","title":{"rendered":"Meta: IA para anunciantes"},"content":{"rendered":"

Si el La Inteligencia Artificial ha revolucionado varias \u00e1reas y segmentos<\/strong> de la econom\u00eda, y ayudar a diferentes profesionales en el desempe\u00f1o de sus tareas, no es diferente cuando hablamos de comunicaci\u00f3n digital y publicidad<\/strong>. S\u00ed, el mism\u00edsimo Meta<\/strong> (propietario de Facebook, Instagram y WhatsApp) Recientemente se anunciaron nuevas capacidades de IA generativa dirigidas a los anunciantes.<\/strong>Y lleva tiempo fomentando el uso de IA para configurar, supervisar y crear publicidad en su red de Meta Ads (Ad Manager). Descubra las principales novedades a continuaci\u00f3n.<\/p>\n\n\n\n

Meta e Inteligencia Artificial<\/h2>\n\n\n\n

La compa\u00f1\u00eda de Mark Zuckerberg inform\u00f3 de un aumento de 27% en ingresos<\/strong> en el primer trimestre de 2024, alcanzando 1.500 millones de d\u00f3lares estadounidenses<\/strong> \u2013 el mayor crecimiento de la empresa desde 2021. Los expertos atribuyen esta buena fase a Reciente reestructuraci\u00f3n del sistema publicitario<\/strong> de la empresa, que invirti\u00f3 fuertemente en Inteligencia Artificial<\/strong> para superar los ajustes restrictivos a la pol\u00edtica de privacidad de Apple.<\/p>\n\n\n\n

Por ejemplo, hoy 30% de publicaciones de contenido en el feed Facebook<\/a><\/strong> son entregados por un sistema automatizado de recomendaci\u00f3n personalizada<\/strong>; y 50% del contenido que la gente ve en Instagram<\/a><\/strong> son el resultado de Recomendaci\u00f3n de IA<\/strong>.<\/p>\n\n\n\n

De hecho, la Inteligencia Artificial se ha vuelto cada vez m\u00e1s asertiva en sus recomendaciones, lo que contribuye a una bienvenida eficacia en la segmentaci\u00f3n de anuncios<\/strong>.<\/p>\n\n\n\n

Nuevas funciones de IA para Meta<\/h2>\n\n\n\n

Los recientes noticias<\/strong> anunciado por Meta Est\u00e1n en el campo de la creaci\u00f3n de anuncios en la plataforma.<\/strong>La empresa entiende que no todas las empresas tienen experiencia en dise\u00f1o, edici\u00f3n y redacci\u00f3n de anuncios, ni siquiera tienen limitaciones de personal o tiempo para crearlos. Estos aspectos no deber\u00edan impedirle anunciarse en Meta Ads. Las nuevas funciones que prometen facilitar la creaci\u00f3n de anuncios<\/strong> (actualmente disponible s\u00f3lo en ingl\u00e9s):<\/p>\n\n\n\n

IA e im\u00e1genes<\/h3>\n\n\n\n

Los anunciantes ahora podr\u00e1n generar variaciones de imagen<\/strong> de un anuncio original propio, ajust\u00e1ndolos a diferentes formas y superficies<\/strong> (ideal para m\u00faltiples plataformas). Tambi\u00e9n ser\u00e1 posible a\u00f1adir superposiciones de texto<\/strong> en las im\u00e1genes, con diferentes opciones de fuente.<\/p>\n\n\n\n

\"\"
Generaci\u00f3n de im\u00e1genes<\/em><\/figcaption><\/figure>\n\n\n\n

IA y textos<\/h3>\n\n\n\n

EL Se ha mejorado la generaci\u00f3n autom\u00e1tica de texto<\/strong> Para reflexionar la voz y el tono de la marca<\/strong> de diferentes empresas y segmentos, creando variaciones para t\u00edtulos y textos principales. Se cree que pronto, esta capacidad... se integrar\u00e1 en Meta Llama 3<\/strong> (herramienta de aprendizaje del lenguaje natural desarrollada por Meta), mejorando a\u00fan m\u00e1s el rendimiento de los anuncios.<\/p>\n\n\n\n

\"\"
Generaci\u00f3n de texto<\/em><\/figcaption><\/figure>\n\n\n\n

Tales noticias Ahora est\u00e1n disponibles en Meta Ads<\/strong> (Administrador de anuncios) a trav\u00e9s del Ventaja+<\/strong>, cuyas herramientas se han actualizado. Considerando que los anuncios (y su efectividad) son la principal fuente de ingresos de Facebook e Instagram, es natural ver Meta adopta cada vez m\u00e1s la tendencia de la Inteligencia Artificial<\/strong>Seguiremos viendo mucha innovaci\u00f3n y todos (anunciantes y usuarios) se beneficiar\u00e1n.<\/p>\n\n\n\n

LEA TAMBI\u00c9N: \u00a1Cuidado! \u00a1Podr\u00edas perder tu n\u00famero!<\/a><\/strong><\/p>\n\n\n\n

LEA TAMBI\u00c9N: \u201cDilema: Inteligencia Artificial versus Derechos de Autor\u201d<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Meta: \u00a1IA para anunciantes! As\u00ed es, el Administrador de Anuncios de Meta tiene nuevas funciones para facilitar la creaci\u00f3n de anuncios.<\/p>","protected":false},"author":24,"featured_media":4335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[391,393,39,50,96],"tags":[70,502,503,504,72,505,93,54,313,506,507,508],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-inteligencia-artificial","category-marketing-de-vendas","category-vendas","tag-ai","tag-anunciantes","tag-anuncios","tag-gerenciador-de-anuncios","tag-inteligencia-artificial","tag-llama-3","tag-marketing","tag-matrix","tag-meta","tag-meta-ads","tag-propaganda","tag-publicidade"],"acf":[],"yoast_head":"\nMeta: IA para Anunciantes - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/es\/meta-ia-para-anunciantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta: IA para Anunciantes - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"Meta: IA para Anunciantes! 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