{"id":3968,"date":"2023-05-08T17:13:56","date_gmt":"2023-05-08T20:13:56","guid":{"rendered":"https:\/\/matrixgo.ai\/gmail-ganha-selo-azul-para-combater-fraudes-em-e-mails\/"},"modified":"2023-05-08T17:13:56","modified_gmt":"2023-05-08T20:13:56","slug":"gmail-ganha-selo-azul-para-combater-fraudes-em-e-mails","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/es\/gmail-ganha-selo-azul-para-combater-fraudes-em-e-mails\/","title":{"rendered":"Gmail obtiene la insignia azul para combatir el fraude por correo electr\u00f3nico"},"content":{"rendered":"

<\/p>\n\n\n\n

EL Google<\/a> comenzar\u00e1 a implementar la Insignia de Verificaci\u00f3n Azul en Gmail, basada en un est\u00e1ndar de seguridad para certificar correos electr\u00f3nicos de empresas<\/strong>Esta autenticaci\u00f3n "ayuda a los usuarios y a los sistemas de seguridad de correo electr\u00f3nico a identificar y detener el spam, a la vez que permite a los remitentes aprovechar la confianza en su marca. Esto aumentar\u00e1 la confianza en las fuentes de correo electr\u00f3nico y brindar\u00e1 a los lectores una experiencia inmersiva, creando un mejor ecosistema de correo electr\u00f3nico para todos".<\/p>\n\n\n\n

El Sello Azul aparecer\u00e1 para las empresas y marcas que utilicen el protocolo Indicadores de Marca para la Identificaci\u00f3n de Mensajes (BIMI), en la plataforma <\/strong>Espacio de trabajo de Google<\/strong>.<\/a> Para las marcas que previamente hayan adoptado el protocolo, el s\u00edmbolo de verificaci\u00f3n aparecer\u00e1 autom\u00e1ticamente.<\/p>\n\n\n\n

Esta nueva herramienta ser\u00e1 \u00fatil para combatir el fraude por correo electr\u00f3nico, como las estafas de phishing, que son intentos de obtener informaci\u00f3n personal y financiera del destinatario, como contrase\u00f1as, informaci\u00f3n bancaria y otros datos confidenciales. Con la insignia azul verificada, los usuarios pueden identificar inmediatamente si el mensaje que reciben es aut\u00e9ntico o un intento de estafa.<\/strong><\/p>\n\n\n\n

Google colabora con otras empresas para promover la adopci\u00f3n de la autenticaci\u00f3n de correo electr\u00f3nico basada en est\u00e1ndares abiertos, como DMARC (Autenticaci\u00f3n, Informes y Conformidad de Mensajes Basada en Dominio), que ayuda a proteger a los usuarios contra la suplantaci\u00f3n de identidad. Esta colaboraci\u00f3n es importante para garantizar que m\u00e1s empresas adopten esta tecnolog\u00eda de seguridad y protejan a sus usuarios de estafas y fraudes.<\/p>\n\n\n\n

La insignia azul verificada de Gmail es otra medida de seguridad adoptada por Google para proteger a sus usuarios contra amenazas en l\u00ednea.<\/strong> Es importante recordar que, incluso con esta nueva medida de seguridad, siempre hay que tener cuidado al abrir correos electr\u00f3nicos sospechosos y comprobar que el remitente sea realmente confiable.<\/p>\n\n\n\n

VER TAMBI\u00c9N: \u201cGoogle dise\u00f1a un \u201cnuevo motor de b\u00fasqueda\u201d con IA\u201d<\/a><\/p>\n\n\n\n

VER TAMBI\u00c9N: Google anuncia el Centro de Transparencia de Anuncios<\/a><\/p>\n\n\n\n

C\u00f3mo funciona la insignia azul de Gmail<\/strong><\/h2>\n\n\n\n

Se muestra la insignia azul de Gmail junto al nombre del remitente en algunos correos electr\u00f3nicos e indica que el mensaje ha sido verificado y autenticado.<\/strong> Esto significa que el remitente ha confirmado que es el propietario de la direcci\u00f3n de correo electr\u00f3nico y del logotipo de la marca, y que la informaci\u00f3n del correo electr\u00f3nico ha sido verificada para garantizar que no sea falsa o fraudulenta.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Fuente:\u00a0\u00a0Google\/Divulgaci\u00f3n\u00a0<\/a><\/figcaption><\/figure>\n\n\n\n

Gmail utiliza varios est\u00e1ndares para verificar la autenticidad de los correos electr\u00f3nicos, como BIMI, el Certificado de Marca Verificada (VMC) y la Autenticaci\u00f3n, Informes y Conformidad de Mensajes Basados en Dominio (DMARC). Estos est\u00e1ndares ayudan a garantizar que los correos electr\u00f3nicos no sean spam ni phishing.<\/p>\n\n\n\n

Al ver el Con la Insignia Azul de Gmail, los usuarios pueden tener mayor confianza en la legitimidad de su correo electr\u00f3nico y reducir el riesgo de ser v\u00edctimas de fraude en l\u00ednea. <\/strong>Es importante tener en cuenta que no todos los correos electr\u00f3nicos muestran la insignia azul, solo aquellos que cumplen con los criterios de verificaci\u00f3n del servicio de correo electr\u00f3nico.<\/p>\n\n\n\n

LEA TAMBI\u00c9N: \u201cMeta alerta de malware que se hace pasar por ChatGPT\u201d<\/a><\/p>\n\n\n\n

LEA TAMBI\u00c9N: \u201cLa IA ense\u00f1ar\u00e1 a leer a ni\u00f1os de 18 meses\u201d<\/a><\/p>","protected":false},"excerpt":{"rendered":"

O Google come\u00e7ar\u00e1 a liberar o Selo Azul de verifica\u00e7\u00e3o no Gmail, baseado em um padr\u00e3o de seguran\u00e7a para certificar os e-mails de empresas.\u00a0Essa autentica\u00e7\u00e3o \u201cajuda os usu\u00e1rios e os sistemas de seguran\u00e7a de e-mail a identificar e interromper o spam, al\u00e9m de permitir que os remetentes aproveitem a confian\u00e7a de sua marca. Isso aumentar\u00e1 […]<\/p>","protected":false},"author":1,"featured_media":3969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[41,51,364,372,366,39,373],"tags":[70,65,67,381,343,72,54,113],"class_list":["post-3968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","category-chatboot","category-chatgpt","category-deepfake","category-google","category-inteligencia-artificial","category-tecnologia","tag-ai","tag-atendimento","tag-chatbots","tag-gmail","tag-google","tag-inteligencia-artificial","tag-matrix","tag-matrix-do-brasil"],"acf":[],"yoast_head":"\nGmail ganha selo azul para combater fraudes em e-mails - Matrix Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/es\/gmail-ganha-selo-azul-para-combater-fraudes-em-e-mails\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gmail ganha selo azul para combater fraudes em e-mails - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"O Google come\u00e7ar\u00e1 a liberar o Selo Azul de verifica\u00e7\u00e3o no Gmail, baseado em um padr\u00e3o de seguran\u00e7a para certificar os e-mails de empresas.\u00a0Essa autentica\u00e7\u00e3o \u201cajuda os usu\u00e1rios e os sistemas de seguran\u00e7a de e-mail a identificar e interromper o spam, al\u00e9m de permitir que os remetentes aproveitem a confian\u00e7a de sua marca. 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