{"id":4676,"date":"2025-10-16T10:22:25","date_gmt":"2025-10-16T13:22:25","guid":{"rendered":"https:\/\/matrixgo.ai\/?p=4676"},"modified":"2025-10-16T10:22:25","modified_gmt":"2025-10-16T13:22:25","slug":"neurociencias-atendimento-matrix-go","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/neurociencias-atendimento-matrix-go\/","title":{"rendered":"Neuroscience can drive advances in human-chatbot interactions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">MATRIX GO in the MEDIA<br>Original Article in: Mobile Time: <a href=\"https:\/\/www.mobiletime.com.br\/noticias\/22\/08\/2025\/neurociencias-atendimento-matrix-go\/\">https:\/\/www.mobiletime.com.br\/noticias\/22\/08\/2025\/neurociencias-atendimento-matrix-go\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The relationship between humans and virtual agents was the focus of discussions at one of the sessions at Super Bots Experience 2025. The CEO of\u00a0<a href=\"https:\/\/www.mobiletime.com.br\/?s=Matrix+Go\" target=\"_blank\" rel=\"noreferrer noopener\">Matrix Go<\/a>, Nicola Sanchez, presented concepts that demonstrate how the functioning of the human brain is directly linked to the success of technologies that seek to interact with people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Sanchez, two brain areas deserve special attention when it comes to technological interaction: the prefrontal cortex, responsible for logical reasoning and deep thinking; and the amygdala, which acts as an emotional driver, influencing primary reactions such as joy, anger, disgust, and sadness. &quot;Any technology that interacts with people needs to consider how the brain works,&quot; he emphasized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The executive explains that when stimulated by intense negative emotions, such as anger or sadness, consumers&#039; cognition can be limited. This poses a challenge for AI agents, which need to recognize and interpret emotional signals to avoid negative situations, such as inappropriate attempts to calm users when faced with technical issues. &quot;Great care must be taken when constructing prompts so that the agent correctly interprets these emotions,&quot; he warned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, in situations of happiness, individuals&#039; cognitive capacity is full, opening space for the creation of highly personalized relationships through AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, he warned about the deepening relationships between humans and AI agents, as has been reported: \u201cThe relationship with AI, as has been observed, can also be a risk to mental health.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Neuroscience improves customer service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another point raised was the importance of modulating emotions in the AI environment, including challenges such as understanding sarcasm, irony, ambiguity, and neurodivergent individuals. &quot;Humans tend to only relate to those who are similar to them. The AI agent needs to adapt its empathy to each user&#039;s profile; it can&#039;t act in a generic way,&quot; he explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a practical example, the executive mentions the application of neuroscientific methodologies in a telecommunications operator, which resulted in 88% of automation in customer service, an increase of more than 37% in sales, a reduction of 72% in churn and an increase in engagement of more than 56%, all after five months of improving virtual agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sanchez, the next step is to deepen behavioral analysis and adapt AI agents to user profiles. &quot;The idea is for each interaction to be unique and aligned with the behavior of the person seeking assistance,&quot; he concluded.<\/p>","protected":false},"excerpt":{"rendered":"<p>Understand the relationship between the human brain and AI!<\/p>","protected":false},"author":26,"featured_media":4678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[642,39,50,384,373,428],"tags":[70,66,673,155,185,217,72,597,54,404,672,669,174,670],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","category-inteligencia-artificial","category-marketing-de-vendas","category-medicina","category-tecnologia","category-vieses-cognitivos","tag-ai","tag-automacao","tag-cerebro-humano","tag-chatbot","tag-gestao","tag-ia","tag-inteligencia-artificial","tag-interacao","tag-matrix","tag-matrix-go","tag-neurociencias","tag-nicola-sanchez","tag-psicologia","tag-relacionamento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuroci\u00eancias podem direcionar avan\u00e7os na intera\u00e7\u00e3o entre humanos e chatbots - Matrix Go<\/title>\n<meta name=\"description\" content=\"Neuroci\u00eancias podem direcionar avan\u00e7os na intera\u00e7\u00e3o entre humanos e chatbots. 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