{"id":4593,"date":"2025-10-11T19:10:29","date_gmt":"2025-10-11T22:10:29","guid":{"rendered":"https:\/\/matrixgo.ai\/?p=4593"},"modified":"2025-10-07T10:24:31","modified_gmt":"2025-10-07T13:24:31","slug":"chatgpt-ecommerce-custo-da-conversa-para-empresas","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/chatgpt-ecommerce-custo-da-conversa-para-empresas\/","title":{"rendered":"ChatGPT, e-commerce, and the cost of conversation: what does this mean for businesses?"},"content":{"rendered":"

Casual messages like \u201cgood morning,\u201d \u201cthank you,\u201d or \u201cthanks\u201d seem innocent\u2014but at scale, they cost a lot. On social media platforms, Generative AI<\/strong> with billions of monthly interactions, each token processed requires use<\/strong> intensive on processors, energy, and infrastructure. Public estimates suggest that the annual operating cost of conversational AI could reach billions of dollars<\/strong>, especially with the combination of training, inference and data center expansion<\/strong>. By 2025, reports indicated that OpenAI projects cash burn above US$1.4 billion<\/strong> in the year, even with strong revenue growth \u2014 a portrait of the \u201cinvisible cost\u201d of maintaining conversation 24\/7 for a massive user base. <\/p>\n\n\n\n

From Subscription to Cart: ChatGPT's Turn to E-Commerce<\/strong><\/h2>\n\n\n\n

With subscriptions from US$$ 20\/month<\/strong> (ChatGPT Plus) serving only a fraction of its users, OpenAI has been opening up new monetization fronts. The most recent is \u201cBuy it in ChatGPT \/ Instant Checkout\u201d<\/strong>, which allows purchases directly in the chat<\/strong>. The feature started in the US with Etsy<\/strong> (already active) and Shopify<\/strong> (expanding), processed by Stripe<\/strong>, and promises to evolve from a \u201csingle item\u201d to carts<\/strong> and global coverage \u2014 a clear step towards conversational commerce<\/strong> within the assistant itself. For retailers, this means being present at the moment of customer intent; for OpenAI, transactional revenue<\/strong> scalable. <\/p>\n\n\n\n

READ ALSO:<\/strong> Conversational Marketing: 5 Strategies to Engage Customers and Sell More<\/a><\/p>\n\n\n\n

Advertising (or something very close): Why \u201cads\u201d in AI seem inevitable<\/strong><\/h2>\n\n\n\n

The movement to e-commerce<\/strong> does not exclude another avenue: advertising<\/strong>.OpenAI executives have admitted to exploiting new sources of revenue<\/strong> and do not discard ads<\/strong> \u2014 with the caveat that implementation needs to be careful and aligned with user intent<\/strong>. Market analysts point out that the model could be more \u201cassisted trade\u201d<\/strong> than traditional banners: useful recommendations that saw commissions<\/strong> when the user buys something suggested by AI \u2014 a kind of affiliate\/sponsored outcome<\/strong> conversational. For brands, this opens up a new channel of communication performance<\/strong>; for the platform, it diversifies revenue without compromising (in theory) the experience. <\/p>\n\n\n\n

READ ALSO:<\/strong> Helpful messages on WhatsApp Business: more conversions for your company<\/a><\/p>\n\n\n\n

What this changes for your AI strategy (and how to prepare now)<\/strong><\/h2>\n\n\n\n

To e-commerce, healthcare, contact center, education and services<\/strong>, the message is direct: dependence on a single model<\/strong> creates cost and compliance risks. The most solid path is to adopt multi-agent architectures<\/strong> and multi-models<\/strong> \u2014 matching NLP\/NLU<\/strong>, tools<\/strong> and governance<\/strong> to balance cost per conversation<\/strong>, latency<\/strong>, data privacy<\/strong> and quality<\/strong>. In parallel, it is vital to think about Agentic AI<\/strong> acting end to end: lead gen<\/strong> at the top of the funnel, sales assistance<\/strong> (chat\/shopping on the channel), after-sales<\/strong> and retention<\/strong> with sentiment analysis<\/strong> and intelligent routing.<\/p>\n\n\n\n

Some practical actions to get you started:<\/p>\n\n\n\n