{"id":4574,"date":"2025-08-20T12:00:00","date_gmt":"2025-08-20T15:00:00","guid":{"rendered":"https:\/\/matrixgo.ai\/whatsapp-negocios-recursos-transformadores\/"},"modified":"2025-10-08T07:22:58","modified_gmt":"2025-10-08T10:22:58","slug":"whatsapp-negocios-recursos-transformadores","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/whatsapp-negocios-recursos-transformadores\/","title":{"rendered":"WhatsApp for Business: 5 features that can transform your operation"},"content":{"rendered":"<p>THE <strong>WhatsApp for Business<\/strong> (<em>WhatsApp Business Platform<\/em>) has established itself as an essential channel <strong>for companies<\/strong> who seek <strong>agility<\/strong>, <strong>proximity<\/strong> <strong>and<\/strong> <strong>efficiency<\/strong> in customer relationships.<\/p>\n\n\n\n<p>During the event <strong>Meta Conversations<\/strong>, updates were presented that reinforce the role of the application <strong>in<\/strong> strategies of <strong>service<\/strong>, <strong>sales<\/strong> <strong>and<\/strong> <strong>marketing<\/strong>.<\/p>\n\n\n\n<p><strong>However<\/strong>, it is important to remember that some of these new features are still in the testing phase <strong>or<\/strong> being released gradually.<\/p>\n\n\n\n<p>That is, availability may vary <strong>because of<\/strong> factors such as country, account type <strong>and<\/strong> implementation of <strong>Goal<\/strong>.<\/p>\n\n\n\n<p>Check out five promising features below that can transform the experience of <strong>companies<\/strong> <strong>and<\/strong> consumers in the <strong>WhatsApp Business Platform<\/strong> (<strong>API<\/strong>).<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/whatsapp-testa-links-sem-sair-do-app\/\"><strong>WhatsApp tests link navigation without leaving the app \u2013 MatrixGo<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Audio and video calls on WhatsApp Business API<\/strong><\/h3>\n\n\n\n<p>Among the resources presented is the possibility of carrying out <strong>calls<\/strong> directly by <strong>WhatsApp Business API<\/strong>, especially <strong>for companies<\/strong> large.<\/p>\n\n\n\n<p>This function offers more <strong>dynamism<\/strong> in the service <strong>and<\/strong>, <strong>however<\/strong>, reduces the need for external tools.<\/p>\n\n\n\n<p>It&#039;s ideal <strong>to<\/strong> situations that require closer contact <strong>or<\/strong> visual detailing, such as technical support, consultancy <strong>and<\/strong> complex sales.<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/vendas-com-ia-no-dia-dos-pais\/\"><strong>AI-Powered Sales on Father&#039;s Day: How to Turn the Day into Concrete Results \u2013 MatrixGo<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Blue badge verification for business accounts<\/strong><\/h3>\n\n\n\n<p>Another relevant update is the expansion of the <strong>blue verification seal<\/strong> for business profiles.<\/p>\n\n\n\n<p>The functionality helps to <strong>strengthen credibility<\/strong> of the company in the digital environment, in addition to <strong>increase consumer confidence<\/strong> when starting a conversation. It is then an important step towards <strong>safety and authenticity in interactions<\/strong> in the application.<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/bndes-investimento-ia\/\"><strong>BNDES: investment of up to R$1 billion in AI and digital infrastructure<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Payments with Pix directly via chat<\/strong><\/h3>\n\n\n\n<p>And Meta also announced improvements to the flow of <strong>payment via Pix<\/strong> within WhatsApp.<\/p>\n\n\n\n<p>The proposal is to facilitate the completion of the purchase with <strong>automatic value filling<\/strong>, making the process faster and <strong>reducing friction in the purchasing journey<\/strong>. So for companies that use WhatsApp as a sales channel, this integration can mean <strong>more conversions and less cart abandonment<\/strong>.<\/p>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/apple-siri-ia-atendimento\/\"><strong>Apple Tests LLM on Siri: What This Means for Intelligent Service in Businesses<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Internal WebView browser in WhatsApp itself<\/strong><\/h3>\n\n\n\n<p>THE <strong>WhatsApp<\/strong> must incorporate a <strong>internal browser<\/strong>, similar to what already exists in <strong>Instagram<\/strong> and in the <strong>Messenger<\/strong>.<\/p>\n\n\n\n<p>This means that when clicking on a link sent in the chat, the customer will be able to view the content without leaving the application. <strong>and<\/strong> keep the focus on the interaction. This experience is more fluid <strong>why<\/strong> reduces steps in accessing information, <strong>and<\/strong> is ideal for campaigns <strong>marketing<\/strong>, <strong>landing pages<\/strong>, <strong>product catalogs<\/strong> or interactive content. <strong>However<\/strong>, keeps the user engaged <strong>and<\/strong> within the brand environment.<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/ai-optimization-seo\/\"><strong>AI Optimization: 4 Steps to Mastering the \u201cNew SEO\u201d \u2013 MatrixGo<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Integration with Google Business Profile<\/strong><\/h3>\n\n\n\n<p>To the <strong>companies<\/strong> will also be able to connect the <strong>Google profile<\/strong> directly to <strong>WhatsApp<\/strong>.<\/p>\n\n\n\n<p>This integration is strategic <strong>why<\/strong> allows people who find your business on <strong>Google<\/strong> or not <strong>Google Maps<\/strong> be able to start a conversation with just one click <strong>and<\/strong> without complications. <strong>In short<\/strong>, is a resource designed to improve discovery of <strong>mark<\/strong> <strong>and<\/strong> optimize the <strong>local service<\/strong> and immediate. <strong>However<\/strong>, also increases the chances of conversion by facilitating the first contact.<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/chatbots-inteligencia-emocional\/\"><strong>Emotional Intelligence in Chatbots: AI Trend<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boost your results with those who understand WhatsApp for businesses<\/strong><\/h3>\n\n\n\n<p>At Matrix Go, we are <strong>official partners of Meta<\/strong> We closely monitor all developments in the WhatsApp ecosystem. Therefore, we can help your company make the most of these updates with technology, automation, and intelligence applied to your business.<\/p>\n\n\n\n<p>Our team is specialized in <strong>chatbots<\/strong>, <strong>voicebots<\/strong>, <strong>AI assistants<\/strong>, <strong>automated service<\/strong> and <strong>conversational marketing solutions<\/strong> that connect directly to the WhatsApp Business Platform.<\/p>\n\n\n\n<p>\ud83d\udcde Talk to Matrix Go: <strong>0800 604 5555<\/strong><strong><br><\/strong> \ud83d\udd17 Access:<a href=\"https:\/\/matrixgo.ai\/\"> www.matrixgo.ai<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Discover five features announced by Meta that make WhatsApp for Business even more strategic for companies of all sizes.<\/p>","protected":false},"author":20,"featured_media":4575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[408,39,96,399,400],"tags":[70,72,404,85,58],"class_list":["post-4574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbots-ia","category-inteligencia-artificial","category-vendas","category-whatsapp","category-whatsapp-api","tag-ai","tag-inteligencia-artificial","tag-matrix-go","tag-vendas","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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