{"id":4550,"date":"2025-07-24T13:00:00","date_gmt":"2025-07-24T16:00:00","guid":{"rendered":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/"},"modified":"2025-10-08T07:34:01","modified_gmt":"2025-10-08T10:34:01","slug":"whatsapp-calling-para-empresas","status":"publish","type":"post","link":"https:\/\/matrixgo.ai\/en\/whatsapp-calling-para-empresas\/","title":{"rendered":"WhatsApp Calling: Business-Initiated Voice Calls\u00a0\u00a0"},"content":{"rendered":"<p>THE <strong>Goal<\/strong> announced during the <strong>Conversations 2025<\/strong> that, from <strong>July 2025<\/strong>, the <strong>WhatsApp Calling<\/strong> will be available for <strong>companies that use the Business platform<\/strong>. Until now, the functionality was restricted to a few tests, but now it will allow <strong>brands start voice calls directly from the chat window<\/strong>, always through <strong>explicit customer opt-in<\/strong>.<\/p>\n\n\n\n<p>During the event, <strong>Meta executives<\/strong> presented a <strong>pilot with Virgin Atlantic<\/strong>. In the demonstration, the airline used the resource to <strong>confirm the location of lost luggage<\/strong>, and <strong>75% of passengers approved the experience<\/strong>.<\/p>\n\n\n\n<p>So in this article, you will <strong>understand the strategic potential of the novelty<\/strong>, besides knowing <strong>how to prepare and what steps to follow to transform voice into conversion.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are voice calls on WPB?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>THE <strong>new feature<\/strong> enables the <strong>attendants initiate a call to the customer<\/strong> within the <strong>same conversation thread<\/strong> node <strong>WhatsApp Business Platform<\/strong>, through the <strong>Official API<\/strong>. So, with just <strong>one click<\/strong>, the <strong>voice joins chat<\/strong>, providing a <strong>integrated and fluid experience<\/strong>, without the need to switch to <strong>another service channel<\/strong>.<br><br><\/p>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/whatsapp-2025-novos-recursos\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/crie-jornada-cadastro-whatsapp\/\">Create a WhatsApp Registration Journey \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is this function for?&nbsp;<\/strong><\/h2>\n\n\n\n<p>That <strong>functionality<\/strong> is ideal for situations that require <strong>greater agility and customization<\/strong>, as it allows optimizing contact between company and customer in different contexts, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex problem solving<\/strong>, which require more detailed explanations and direct contact;<\/li>\n\n\n\n<li><strong>Consultative sales<\/strong>, in which the <strong>voice strengthens the relationship<\/strong> and facilitates <strong>negotiations<\/strong>;<\/li>\n\n\n\n<li><strong>Urgent technical support<\/strong>, without the bureaucracy of multiple channels;<\/li>\n\n\n\n<li><strong>Unlocking objections<\/strong>, speeding up <strong>the closing of deals<\/strong>;<\/li>\n\n\n\n<li><strong>Reduction in service time<\/strong>, gathering <strong>chat and call<\/strong> in a single environment.<\/li>\n<\/ul>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/whatsapp-2025-novos-recursos\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/crie-jornada-pesquisa-satisfacao-whatsapp\/\">Create a Satisfaction Survey Journey on WhatsApp \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From text to voice: why is this important for business?<\/strong><\/h2>\n\n\n\n<p><strong>Messages <\/strong>resolve most of the doubts, but there are times when the <strong>voice <\/strong>shortens the path. With solutions like <strong>WhatsApp Calling<\/strong> combined with Matrix Go, it is possible <strong>integrate <\/strong>voice to the customer journey in a way <strong>fluid<\/strong> and <strong>intelligent<\/strong>This allows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fastest decision of <strong>consumer<\/strong>, which already recognizes the number <strong>verified <\/strong>and see the green seal.<br><\/li>\n\n\n\n<li>Less friction between <strong>chatbot<\/strong>, <strong>messaging <\/strong>and <strong>voice<\/strong>, raising the <strong>NPS <\/strong>and reducing abandonment.<br><\/li>\n\n\n\n<li>Unified data: recordings and transcripts feed the <strong>CRM<\/strong> and models of <strong>IA<\/strong>, optimizing campaigns and <strong>service<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/whatsapp-2025-novos-recursos\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/whatsapp-testa-links-sem-sair-do-app\/\">WhatsApp tests link navigation without leaving the app \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategic benefits: lower CAC, higher average ticket<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>CAC Reduction<\/strong><strong><br><\/strong> Calling via the internet avoids telephone charges and reduces the number of attempts to make active contact.<br><\/li>\n\n\n\n<li><strong>Consultative Sales Conversion<\/strong><strong><br><\/strong>High-value products (insurance, travel, durable goods) require argumentation. Native calling accelerates the &quot;moment of truth.&quot;<br><\/li>\n\n\n\n<li><strong>Retention and loyalty<\/strong><strong><br><\/strong>Resolving issues in real time increases the likelihood of repurchase and recommendation.<br><\/li>\n\n\n\n<li><strong>Compliance and security<\/strong><strong><br><\/strong>Because the call takes place within an encrypted space and with opt-in, the risk of telephone fraud is reduced.<br><\/li>\n<\/ol>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/boas-praticas-uso-whatsapp-business-api\/\"> Best Practices for Using WhatsApp Business API \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consent, governance and LGPD: increased attention<\/strong><\/h2>\n\n\n\n<p>Meta emphasized that <strong>no connection can take place without prior permission<\/strong> of the user. To be in compliance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capture opt-in clearly<\/strong> (checkbox or message \u201cCan I call you?\u201d).<br><\/li>\n\n\n\n<li><strong>Record consent logs<\/strong> \u2014 useful in LGPD audits.<br><\/li>\n\n\n\n<li><strong>Offer easy opt-out<\/strong>; the client must be able to revoke the permission in one tap.<br><\/li>\n\n\n\n<li><strong>Set call limits<\/strong> (business hours, attempts, duration).<br><\/li>\n<\/ul>\n\n\n\n<p>Monitoring metrics like connection rate, rejection reason, and post-call feedback will help you adjust your scripts and ensure a good experience.<\/p>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/crie-jornada-suporte-cliente-whatsapp\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/boas-praticas-mensagens-marketing\/\">Best Practices for Marketing Messages on WhatsApp \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Initial use cases&nbsp;<\/strong><\/h2>\n\n\n\n<p>Check it out <strong>some rapid adoption scenarios<\/strong>, which show how the <strong>WhatsApp Calling<\/strong> can transform the relationship between companies and customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banks<\/strong>, for example, can <strong>confirm suspicious transactions in real time<\/strong>, increasing security.<\/li>\n\n\n\n<li><strong>E-commerce<\/strong>, in turn, manage to <strong>arrange delivery times<\/strong> or <strong>assembly details<\/strong> with more agility.<\/li>\n\n\n\n<li>In the sector of <strong>health<\/strong>, it is possible <strong>send appointment reminders<\/strong> with one touch <strong>more human<\/strong>.<\/li>\n\n\n\n<li>Already the <strong>telecom companies<\/strong> they can <strong>avoid churn<\/strong> when offering <strong>personalized offers explained by voicebots<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Furthermore, the <strong>Goal<\/strong> revealed that <strong>video calls for business<\/strong> will soon arrive at <strong>WhatsApp<\/strong> and <strong>Messenger<\/strong>, as well as <strong>AI-generated automatic summaries<\/strong> to <strong>calls made on Messenger<\/strong>..<\/p>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/beneficios-do-whatsapp-business-vendas-e-pagamentos\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/evolucao-funcionarios-digitais\/\">Automated + Humanized Service: Understand the evolution of digital employees<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Accelerate Your Strategy: From Pilot to Omnichannel<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Map critical journeys<\/strong> where voice resolves faster than text.<br><\/li>\n\n\n\n<li><strong>Integrate systems<\/strong> (CRM, ERP, logistics) for context pop-ups when the human agent takes over.<br><\/li>\n\n\n\n<li><strong>Train voicebots with AI<\/strong> for screening, transfer to the human only what is really needed.<br><\/li>\n\n\n\n<li><strong>Measure everything<\/strong>: average call time, cost per resolution, CSAT.<br><\/li>\n\n\n\n<li><strong>Adjust, update and grow efficiently<\/strong>: Adjust scripts, clean opt-in lists, and gradually expand the eligible base.<\/li>\n<\/ol>\n\n\n\n<p><strong>READ ALSO:<\/strong><a href=\"https:\/\/matrixgo.ai\/whatsapp-flows-o-que-e\/\"> <\/a><a href=\"https:\/\/matrixgo.ai\/whatsapp-testa-links-sem-sair-do-app\/\">WhatsApp tests link navigation without leaving the app \u2013 MatrixGo<\/a>]<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who can use this feature?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>THE <strong>WhatsApp Calling<\/strong> begins to be made available to some <strong>business<\/strong> from <strong>July 2025<\/strong>. Initially, the resource will only be accessible to <strong>companies using WhatsApp Business Platform via API<\/strong>, as Meta prioritizes more robust implementations.<\/p>\n\n\n\n<p>Furthermore, it will be intended to <strong>organizations with high service volume<\/strong> or that demand <strong>specialized support<\/strong>.<\/p>\n\n\n\n<p>Finally, companies that <strong>hire through official partners<\/strong>, like the <strong>Matrix Go<\/strong>, which offer <strong>automation<\/strong>, <strong>technical integration<\/strong> and <strong>secure deployment<\/strong>.<\/p>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/matrixgo.ai\/crie-jornada-cotacao-whatsapp\/\">Create a Quotation Journey on WhatsApp \u2013 MatrixGo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voicebots and Morpheus: Take Your Conversations to the Next Level<\/strong><\/h2>\n\n\n\n<p>Native connections in <strong>WhatsApp<\/strong> open up a world of <strong>opportunities<\/strong>, but they require <strong>intelligent orchestration<\/strong> so as not to become noise. With the <strong>Matrix Go voicebots<\/strong>, it is possible to automate <strong>screenings<\/strong>, <strong>order inquiries<\/strong> and <strong>charges<\/strong>, thus freeing up your team for interactions that really require <strong>human touch<\/strong>.<\/p>\n\n\n\n<p>Furthermore, the <strong>Morpheus AI Assistant<\/strong>, designed to act as <strong>specialist in specific functions<\/strong>, unifies <strong>channels<\/strong> and integrates <strong>Generative AI<\/strong>, therefore expanding the <strong>efficiency<\/strong> without losing the <strong>customization<\/strong>.<\/p>\n\n\n\n<p>So, talk to our team right now <strong>experts<\/strong> for the <strong>0800 604 555<\/strong> and find out how <strong>transform each connection into real value<\/strong> for your <strong>business<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meta announced during Conversations 2025 that WhatsApp Calling will be available to businesses using the Business platform. <\/p>","protected":false},"author":20,"featured_media":4551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_joinchat":[],"footnotes":""},"categories":[398,41,527,367,399,400],"tags":[644,573,54,404,313,531,58],"class_list":["post-4550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-api","category-atendimento","category-marketing","category-meta","category-whatsapp","category-whatsapp-api","tag-calling","tag-ligacoes","tag-matrix","tag-matrix-go","tag-meta","tag-meta-conversations","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go<\/title>\n<meta name=\"description\" content=\"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matrixgo.ai\/en\/whatsapp-calling-para-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go\" \/>\n<meta property=\"og:description\" content=\"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matrixgo.ai\/en\/whatsapp-calling-para-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"Matrix Go\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T10:34:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Correa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Correa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/\"},\"author\":{\"name\":\"Camilla Correa\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/375defe6042a3ed9fc1e000aa8158035\"},\"headline\":\"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0\",\"datePublished\":\"2025-07-24T16:00:00+00:00\",\"dateModified\":\"2025-10-08T10:34:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/\"},\"wordCount\":1137,\"publisher\":{\"@id\":\"https:\/\/matrixgo.ai\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg\",\"keywords\":[\"calling\",\"liga\u00e7\u00f5es\",\"Matrix\",\"Matrix Go\",\"meta\",\"meta conversations\",\"WhatsApp\"],\"articleSection\":[\"API\",\"Atendimento\",\"Marketing\",\"Meta\",\"WHATSAPP\",\"WHATSAPP API\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/\",\"url\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/\",\"name\":\"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go\",\"isPartOf\":{\"@id\":\"https:\/\/matrixgo.ai\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg\",\"datePublished\":\"2025-07-24T16:00:00+00:00\",\"dateModified\":\"2025-10-08T10:34:01+00:00\",\"description\":\"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.\",\"breadcrumb\":{\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage\",\"url\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg\",\"contentUrl\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg\",\"width\":2500,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/matrixgo.ai\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#website\",\"url\":\"https:\/\/matrixgo.ai\/en\/\",\"name\":\"Matrix Go\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/matrixgo.ai\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matrixgo.ai\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#organization\",\"name\":\"Matrix Go\",\"url\":\"https:\/\/matrixgo.ai\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/05\/LOGO-MATRIX-APROVADA-1-1.png\",\"contentUrl\":\"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/05\/LOGO-MATRIX-APROVADA-1-1.png\",\"width\":236,\"height\":96,\"caption\":\"Matrix Go\"},\"image\":{\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/375defe6042a3ed9fc1e000aa8158035\",\"name\":\"Camilla Correa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a96cb7b49abbe3981402bbc54875d4f5e208370253222884ba2537d039e3497a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a96cb7b49abbe3981402bbc54875d4f5e208370253222884ba2537d039e3497a?s=96&d=mm&r=g\",\"caption\":\"Camilla Correa\"},\"url\":\"https:\/\/matrixgo.ai\/en\/author\/camilla-correa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go","description":"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matrixgo.ai\/en\/whatsapp-calling-para-empresas\/","og_locale":"en_US","og_type":"article","og_title":"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go","og_description":"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.","og_url":"https:\/\/matrixgo.ai\/en\/whatsapp-calling-para-empresas\/","og_site_name":"Matrix Go","article_published_time":"2025-07-24T16:00:00+00:00","article_modified_time":"2025-10-08T10:34:01+00:00","og_image":[{"width":2500,"height":1080,"url":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg","type":"image\/jpeg"}],"author":"Camilla Correa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Camilla Correa","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#article","isPartOf":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/"},"author":{"name":"Camilla Correa","@id":"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/375defe6042a3ed9fc1e000aa8158035"},"headline":"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0","datePublished":"2025-07-24T16:00:00+00:00","dateModified":"2025-10-08T10:34:01+00:00","mainEntityOfPage":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/"},"wordCount":1137,"publisher":{"@id":"https:\/\/matrixgo.ai\/en\/#organization"},"image":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg","keywords":["calling","liga\u00e7\u00f5es","Matrix","Matrix Go","meta","meta conversations","WhatsApp"],"articleSection":["API","Atendimento","Marketing","Meta","WHATSAPP","WHATSAPP API"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/","url":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/","name":"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0 - Matrix Go","isPartOf":{"@id":"https:\/\/matrixgo.ai\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage"},"image":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg","datePublished":"2025-07-24T16:00:00+00:00","dateModified":"2025-10-08T10:34:01+00:00","description":"As liga\u00e7\u00f5es iniciadas por empresas ou WhatsApp Calling ficar\u00e3o dispon\u00edvel para empresas que utilizam a plataforma Business.","breadcrumb":{"@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#primaryimage","url":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg","contentUrl":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2025\/07\/CAPA-WORDPRESS-BLOG-POST-MATRIX-GO-27.jpg","width":2500,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/matrixgo.ai\/whatsapp-calling-para-empresas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/matrixgo.ai\/"},{"@type":"ListItem","position":2,"name":"WhatsApp Calling: liga\u00e7\u00f5es de voz iniciadas por empresas\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/matrixgo.ai\/en\/#website","url":"https:\/\/matrixgo.ai\/en\/","name":"Matrix Go","description":"","publisher":{"@id":"https:\/\/matrixgo.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matrixgo.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/matrixgo.ai\/en\/#organization","name":"Matrix Go","url":"https:\/\/matrixgo.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matrixgo.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/05\/LOGO-MATRIX-APROVADA-1-1.png","contentUrl":"https:\/\/matrixgo.ai\/wp-content\/uploads\/2023\/05\/LOGO-MATRIX-APROVADA-1-1.png","width":236,"height":96,"caption":"Matrix Go"},"image":{"@id":"https:\/\/matrixgo.ai\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/375defe6042a3ed9fc1e000aa8158035","name":"Camilla Correa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matrixgo.ai\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a96cb7b49abbe3981402bbc54875d4f5e208370253222884ba2537d039e3497a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a96cb7b49abbe3981402bbc54875d4f5e208370253222884ba2537d039e3497a?s=96&d=mm&r=g","caption":"Camilla Correa"},"url":"https:\/\/matrixgo.ai\/en\/author\/camilla-correa\/"}]}},"_links":{"self":[{"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/posts\/4550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/comments?post=4550"}],"version-history":[{"count":1,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/posts\/4550\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/posts\/4550\/revisions\/4623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/media\/4551"}],"wp:attachment":[{"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/media?parent=4550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/categories?post=4550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matrixgo.ai\/en\/wp-json\/wp\/v2\/tags?post=4550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}